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Updated RecentlyHappy Joe's vs Mamma Ilardo's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Happy Joe's vs Mamma Ilardo's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $24,470 - $1,030,625 | $175,000 - $320,000 |
| Franchise Fee | $15,000 - $17,000 | N/A |
| Royalty Fee | 4.5%-5% | - |
| Advertising Fee | 1.5% | - |
| Year Founded | 1972 | 1976 |
| Year Franchised | 1973 | 1984 |
| Term Of Agreement | 15 years | 10 years +10 |
| Term Of Agreement | 15 years | 10 years +10 |
| Renewal Fee | 10% of fee or $2K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 300 hours Classroom Training: 40 hours | Corporate Office and Stores in Baltimore, MD 3 Days to 3 Weeks |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Central Purchasing Field Operation Evaluation Field Training Initial Store Opening Inventory Control Franchisee Newsletter Regional or National Meetings |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app | - |
| Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 45 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | Average Number of Employees: 8 Full-time, 10 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Happy Joe's
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
Seeking new franchisees in the following regions/states:
About Mamma Ilardo's
At mamma ilardo's, we have designed 3 ways to do business with our company: our Licensing Program, our Product Distribution Agreement (PDA) and our Express Pizza Co-Branding Program. The links above will give you more detailed information about each option and allow you to identify how mamma ilardo's products can meet your specific needs. For those programs that require a license fee, it is an investment in mamma ilardo's that enables us to continue the development of our programs and our brand. The on-going royalty fee supports our system and allows for development and refinement in various areas including products, equipment, quality controls, operations, marketing and training that we feel will be of benefit and value to the operator.