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Updated RecentlyHappy Joe's vs Morrone's Treat Centers Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Happy Joe's vs Morrone's Treat Centers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $24,470 - $1,030,625 | $75,000 - $150,000 |
| Franchise Fee | $15,000 - $17,000 | $20,000 |
| Royalty Fee | 4.5%-5% | 5% |
| Advertising Fee | 1.5% | 0% |
| Year Founded | 1972 | 1925 |
| Year Franchised | 1973 | 2002 |
| Term Of Agreement | 15 years | 10 Years |
| Term Of Agreement | 15 years | 10 Years |
| Renewal Fee | 10% of fee or $2K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 300 hours Classroom Training: 40 hours | Location 40 Hours |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Central Data Processing Field Operation Evaluation Field Training Initial Store Opening Inventory Control 800 Telephone Hotline |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app | - |
| Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 45 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | Average Number of Employees: 2 Full-time, 6 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Happy Joe's
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
Seeking new franchisees in the following regions/states:
About Morrone's Treat Centers
Retail outlets selling Italian Ices and a special blend of homemade ice cream made right on the premises. Also offering walk-in, year- round operations.