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Updated RecentlyHappy Joe's vs Chuck E. Cheese's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Happy Joe's vs Chuck E. Cheese's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $24,470 - $1,030,625 | $1,170,000 - $1,830,000 |
| Franchise Fee | $15,000 - $17,000 | $50,000 - $800,000 |
| Royalty Fee | 4.5%-5% | 5% |
| Advertising Fee | 1.5% | 0,75% |
| Year Founded | 1972 | 1977 |
| Year Franchised | 1973 | 1977 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | 10% of fee or $2K | - |
Business Experience Requirements |
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| Experience | To maintain our brand’s reputation, we ask that potential franchise owners meet the following:
Must be a resident of country to be developed and have knowledge of operating businesses including local regulations, real estate, and local cultures A passion for the brand, commitment and a drive to succeed Strong Leadership skills Strong business and financial acumen Good interpersonal and administrative skills An entrepreneurial mindset Capital to grow: Our minimum financial requirements are that potential franchise partners have a minumum of $800,000 in liquid assets that they can invest into each Chuck E. Cheese’s they develop If you would like to open 1-5 stores, it would require $800,000- $ 4 million in liquid assets to be invested in Chuck E Cheese’s. If you would like to open 6-10 stores, it would require $4- $8 million in liquid assets to invested in Chuck E. Cheese’s If you would like to open 11 or more stores, it would require $8.8 million in liquid assets to be invested in Chuck E. Cheese’s |
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Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 300 hours Classroom Training: 40 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | - |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app | - |
| Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 45 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Happy Joe's
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
Seeking new franchisees in the following regions/states:
About Chuck E. Cheese's