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Below is an in-depth analysis and side-by-side comparison of Happy Joe's vs Romeo's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $24,470 - $1,030,625 | $128,000 - $470,500 |
Franchise Fee | $15,000 - $17,000 | $25,000 |
Royalty Fee | 4.5%-5% | 5% |
Advertising Fee | 1.5% | 1-2%co-op 3% local |
Year Founded | 1972 | - |
Year Franchised | 1973 | - |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | 10% of fee or $2K | - |
Business Experience Requirements |
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Experience | We are looking for successful people with a history of business that have the passion to be in the food service industry. Minimally, the following criteria must be met: Single Unit $100,000 in cash or cash equivalents $250,000 in net worth Multi-Unit Development $200,000 in cash or cash equivalents $800,000 net worth Relevant food service operations experience is required by either the potential franchisee or the franchisee's Operating Partner. This is the single most important factor for success. We also require the Operating Partner to have ownership interest in the organization if the franchisee does not have operations experience. |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 300 hours Classroom Training: 40 hours | The training program is 4-6 weeks. This program will provide the skills and knowledge to become a Romeo's franchisee. Training will occur at one of Romeo's Pizza Training Restaurants and the Home Office in Medina, Ohio. The Romeo's training includes education on the following: Station Training Management Skills Problem Solving People Development Financial Analysis Local Store Marketing Relentless Pursuit of Pizza Perfection |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | The Romeo's Executive Team will work to design a program tailored to the specific needs of the potential franchise partner. The potential franchisee and their team will be ready for revenue at the end of the training program. Throughout the process, Romeo's will work with the potential franchisee to complete a business plan. The potential franchisee's team will work with Romeo's franchise development, operations and marketing professionals which will help and assist them in developing, marketing and operating a Romeo's Pizza franchise. |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app | - |
Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 45 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | The franchisee or a designated Operating Partner will be required to actively manage the day-to-day operations of the business. As such, the franchisee or the designated Operating Partner must live in the area to be developed and possess prior restaurant/retail supervisory experience commensuration with the number of restaurants that are planned for development. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
Seeking new franchisees in the following regions/states: