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Below is an in-depth analysis and side-by-side comparison of Happy Joe's vs Pieology including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $24,470 - $1,030,625 | $458,500 - $874,500 |
Franchise Fee | $15,000 - $17,000 | $25,000 |
Royalty Fee | 4.5%-5% | - |
Advertising Fee | 1.5% | - |
Year Founded | 1972 | 2010 |
Year Franchised | 1973 | 2012 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | 10% of fee or $2K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 300 hours Classroom Training: 40 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | - |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app | - |
Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 45 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
Seeking new franchisees in the following regions/states:
Before we embarked on our create-your-own pizza experience, our story began in the kitchen, with our founder, his wife and daughters, and a plan to share time together. From that day on, Pieology would forever be a fresh retreat from the everyday hustle and bustle -- where the only thing more important than quality food is quality people to share it with.
Using only the freshest ingredients along with signature sauces and crusts, award-winning Pieology Pizzeria offers hand-crafted, personally-inspired pizzas in unlimited flavor combinations that are stone oven fired in less than three minutes.
Founded in 2011 by Carl Chang, Pieology is the true "pie-one" in the fast casual custom pizza sector, evolving from the simple idea to turn America's most crave-able food into an affordable and interactive experience.
The mission of Pieology Pizzeria is to inspire individual creativity in a positive atmosphere where guests can gather with family and friends, while enjoying their delicious pizza creations. Along with providing great food and a memorable dining experience, Pieology is committed to making a positive difference in the communities it serves, one pie at a time.
Pieology was on schedule and opened 110 restaurants by the end of 2015, with commitments for 500.
Technomic, the leading fact-based consulting and research firm serving the food industry, reported Pieology as the fastest growing limited service restaurant chain, having more than tripled both sales and unit growth in 2014. Pieology is the first fast casual, build-your-own pizza concept to enter the ranking among the nation's largest brands.