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Below is an in-depth analysis and side-by-side comparison of Wingstop vs Golden Chick including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $376,300 - $724,200 | $440,950 - $1,348,500 |
Franchise Fee | $30,000 | $30,000 |
Royalty Fee | 6% | 4% |
Advertising Fee | 4% | 1% |
Year Founded | 1994 | 1967 |
Year Franchised | 1998 | 1972 |
Term Of Agreement | 10 years | 20 years |
Term Of Agreement | 10 years | 20 years |
Renewal Fee | - | $10K |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/Yes | No/Yes |
Payroll | No/Yes | No/Yes |
Training & Support |
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Training | On-The-Job Training: 139 hours Classroom Training: 48 hours | On-The-Job Training: 140 hours Classroom Training: 40 hours |
Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media Email marketing Loyalty program/app |
Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10
Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) |
28% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 15
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
Wingstop Franchising LLC is the franchisor. Wingstop restaurants offer
chicken wings in a variety of highly-seasoned flavors. They also offer
fresh-cut French fries, other foods, and beverages, including beer and
wine where legally permitted. A Wingstop franchise entitles the
franchisee to operate one restaurant at an approved location.