Wingstop vs CHOOKS Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wingstop vs CHOOKS including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Wingstop Franchise	CHOOKS Franchise
Investment	$376,300 - $724,200	$300,615
Franchise Fee	$30,000	$52,500
Royalty Fee	6%	4%
Advertising Fee	4%	4% + 1% local
Year Founded	1994	1991
Year Franchised	1998	1991
Term Of Agreement	10 years	5+5+5=15
Term Of Agreement	10 years	5+5+5=15
Renewal Fee	-	-
Business Experience Requirements
	Wingstop Franchise	CHOOKS Franchise
Experience	General business experience	-
Financing Options
	Wingstop Franchise	CHOOKS Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/Yes	-/-
Start-up Costs	No/Yes	-/-
Equipment	No/Yes	-/-
Inventory	No/Yes	-/-
Receivables	No/Yes	-/-
Payroll	No/Yes	-/-
Training & Support
	Wingstop Franchise	CHOOKS Franchise
Training	On-The-Job Training: 139 hours Classroom Training: 48 hours	-
Support	Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives	-
Marketing	Co-op advertising, Ad slicks, Regional advertising	-
Operations	20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)	-
Expansion Plans
	Wingstop Franchise	CHOOKS Franchise
US Expansion	-	-
Canada Expansion	No	No
International Expansion	No	No

Company Overviews

About Wingstop

Wingstop Franchising LLC is the franchisor. Wingstop restaurants offer chicken wings in a variety of highly-seasoned flavors. They also offer fresh-cut French fries, other foods, and beverages, including beer and wine where legally permitted. A Wingstop franchise entitles the franchisee to operate one restaurant at an approved location.

Veteran Incentives   $15,000 off first-store franchise fee

About CHOOKS

Aussie slang for chicken!

Chooks was created to give you the perfect union of marinating & grilling the best chicken and selling it to our customers for great prices. We serve our secret family recipe “buttermilk chicken” - the way we all like it.