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Updated RecentlyWingstop vs Rex's Chicken Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wingstop vs Rex's Chicken including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $376,300 - $724,200 | $196,000 - $593,000 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 4% | - |
| Year Founded | 1994 | 1951 |
| Year Franchised | 1998 | 1976 |
| Term Of Agreement | 10 years | 20 years |
| Term Of Agreement | 10 years | 20 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Rex actively searches for candidates with a strong background in business management. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 139 hours Classroom Training: 48 hours | - |
| Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Beautiful Brands will have available for the franchisees a complete Grand Opening and on going Local Store Marketing program. |
| Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10
Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) | At least one owner or a designated manager must be involved on a full-time basis and must be responsible for the day-to-day operations and management. |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Wingstop
Wingstop Franchising LLC is the franchisor. Wingstop restaurants offer
chicken wings in a variety of highly-seasoned flavors. They also offer
fresh-cut French fries, other foods, and beverages, including beer and
wine where legally permitted. A Wingstop franchise entitles the
franchisee to operate one restaurant at an approved location.
Veteran Incentives $15,000 off first-store franchise fee
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About Rex's Chicken
Bite-size chicken. King-size opportunity. As a Rex Chicken franchisee, you get a proven menu built around a unique and popular product. In addition, you get a rich, experience-based restaurant concept that’s entertaining, memorable and marketable to a worldwide audience. As a Rex franchisee you will receive support in these specific areas: * Facility planning on site location and architectural design * Specifications for fixtures, equipment, and leasehold improvements * Assistance in site selection and lease negotiation * Corporate training for Owner/Operator and Director of Operations/General Managers * Kitchen/ Back of the House Workflow design * Ongoing support from members of the Training and Operations Team * Ongoing updates for increasing profitability * Products with high industry demand * Efficiency in all systems * Favorable national contracts with suppliers of goods and services * Operating manuals, policies, procedures, and business management systems. Beautiful Brands is actively seeking qualified candidates to develop between 3-10 locations. We are not currently offering single unit franchise opportunities. However, we may grant a single unit for a non-traditional location or a small market that we determine cannot support additional Rex locations.