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Below is an in-depth analysis and side-by-side comparison of Wingstop vs The Chickery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $376,300 - $724,200 | $250,000 - $512,500 |
Franchise Fee | $30,000 | $30,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 4% | 2% |
Year Founded | 1994 | 2012 |
Year Franchised | 1998 | 2014 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 139 hours Classroom Training: 48 hours | Classroom Training: 4 weeks |
Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Grand Opening Online Support Security/Safety Procedures Field Operations |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising National Media Regional Advertising |
Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10
Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) | Number of Employees Required to Run: 25 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
Wingstop Franchising LLC is the franchisor. Wingstop restaurants offer
chicken wings in a variety of highly-seasoned flavors. They also offer
fresh-cut French fries, other foods, and beverages, including beer and
wine where legally permitted. A Wingstop franchise entitles the
franchisee to operate one restaurant at an approved location.
From Celebrity Chef and Food Network Star David Adjey, The Chickery is a pioneer in fast casual better chicken, where better ingredients equal better tasting food. First and foremost, The Chickery is about premium roast chicken, Toronto's best chicken fingers, and real tasty sides. The premium chicken segment is growing at a rapid pace, and The Chickery is leading the pack!
Many industry experts predict that the Better Chicken segment will follow in the footsteps of the Better Burger segment. The Chickery is now expanding their fast casual restaurant franchise across Canada, and worldwide!