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Below is an in-depth analysis and side-by-side comparison of Window Genie vs Fish Window Cleaning Services including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $104,500 - $190,000 | $87,300 - $151,600 |
Franchise Fee | $36,500 - $85,500 | $39,900 - $64,900 |
Royalty Fee | 7% | 8-6% |
Advertising Fee | 2% | 1% |
Year Founded | 1994 | 1978 |
Year Franchised | 1998 | 1998 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | - | $3K |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | On-The-Job Training: 40 hours Classroom Training: 40 hours | On-The-Job Training: 47 hours Classroom Training: 17 hours Additional Training: Webinars |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Ad Templates Social media SEO Website development Email marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Franchise can be run from home. 0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
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23% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)
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Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
Richard Nonelle founded Window Genie in Cincinnati, Ohio, in 1994. Although Nonelle had a degree in marketing and finance and a background in sales and management, he knew nothing about the window-washing industry. The business originally focused only on window cleaning services, but Nonelle soon added full-service pressure washing, deck cleaning, house washing and concrete cleaning to the roster of Window Genie's services. The private company began franchising in 1998 and is still based in Cincinnati.