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Below is an in-depth analysis and side-by-side comparison of Curves vs MOMLETA including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $115,600 - $243,200 | $3,500 - $8,700 |
Franchise Fee | $39,900 | $1,990 - $2,990 |
Royalty Fee | 5% | $100-250/month |
Advertising Fee | - | - |
Year Founded | 1992 | 2001 |
Year Franchised | 1995 | 2005 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | At regional meetings (full day), convention (3 days), local events (1 day) | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
The nation's premier pre- and post-natal fitness class program, offering a comprehensive program of stroller fitness classes enabling new moms to exercise with their baby. Baby Boot Camp classes are available across the U.S., Canada and Australia. Franchise opportunities are available throughout the U.S. and abroad.