Farmer Boys vs Johnny Rockets Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Farmer Boys vs Johnny Rockets including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Farmer Boys Franchise
Johnny Rockets Franchise
Investment $1,042,500 - $2,486,500$581,000 - $877,000
Franchise Fee $45,000$49,000
Royalty Fee 5%5%
Advertising Fee 3%-
Year Founded 19811986
Year Franchised 19971987
Term Of Agreement 20 years10 years w/two 5-year options
Term Of Agreement 20 years10 years w/two 5-year options
Renewal Fee --


Business Experience Requirements
 
Farmer Boys Franchise
Johnny Rockets Franchise
Experience
  • Industry experience
  • General business experience
    		•  You and/or a business partner(s) must have at least two years restaurant owner/operator experience.

    You and/or a business partner(s) must have a net worth of $500 thousand per unit, and available liquid capital of $200 thousand per unit, or more, (net worth of $1.5 million per unit, and available liquid capital of $500 thousand per unit, or more, outside of the U.S.), in order to qualify for development of up to five units.

    Development of six units or more will be considered on a case by case basis, pending your net worth and available liquid capital.


    Financing Options
     
    Farmer Boys Franchise
    Johnny Rockets Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Farmer Boys Franchise
    Johnny Rockets Franchise
    Training On-The-Job Training: 480 hours Classroom Training: 60 hours -
    Support Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Meetings, Grand opening, Field operations/evaluations
    Marketing Co-op Advertising Ad Templates Regional Advertising Social media SEO Loyalty program/app National media, Regional advertising
    Operations 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 30

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		 Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 48 - 53

    Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)

    Expansion Plans
     
    Farmer Boys Franchise
    Johnny Rockets Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About Farmer Boys

    During the 1970s, brothers Makis and Chris Havadjias worked in restaurants to earn money for college. They helped the owners of one of those restaurants rebuild the establishment, and later bought it. With the experience they gained at that first restaurant, the brothers bought a poorly performing restaurant in Perris, California, that they built into Farmer Boys. With the help of their three other brothers, the Havadjias expanded Farmer Boys throughout Riverside and San Bernardino counties in Southern California. Each location serves hamburgers, sandwiches, salads and a full breakfast menu. The company began franchising in 1998.

    #128 in Franchise 500 for 2021. Not ranked in 2020.

    About Johnny Rockets

    Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including our juicy hamburgers, crispy American Fries, classic sandwiches and rich, delicious hand-dipped shakes and malts. It's the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun. With annual sales in excess of $300 million, Johnny Rockets is a time-tested brand with an extraordinarily high awareness level, a loyal customer base and a broad demographic appeal. The all-American theme is one that has proven to be universal and that leaps across all geographic and cultural boundaries. It easily translates into any language and relates to the best concepts of America, around the globe. Throughout the world, people appreciate the stereotypical home-cooked goodness of classic comfort foods; smiling, outgoing service and a bright, clean, cheerful atmosphere.

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