Sonic Drive In vs Cafe Yumm Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Sonic Drive In vs Cafe Yumm including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Sonic Drive In Franchise
Cafe Yumm Franchise
Investment $1,242,000 - $3,523,300$716,500 - $999,200
Franchise Fee $45,000$40,000
Royalty Fee 2.45-5%6%
Advertising Fee 3%up to 3%
Year Founded 19541997
Year Franchised 19592007
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee 10 years for $6K-


Business Experience Requirements
 
Sonic Drive In Franchise
Cafe Yumm Franchise
Experience
  • Industry experience
  • General business experience
  • If no industry experience, must have an operating equity partner
    		• We truly believe in balancing business and life so that each is more Soul satisfying… Deeply nourishing®. We’re passionate about serving beautiful, nourishing food (over 50% of which is Certified Organic), in warm, inviting restaurants that are built largely of recycled and environmentally friendly materials. Yet, our unit economics compare well with larger, better-established brands. We’re serious about business, but we’re also serious about doing it differently. If that sounds good, having your own Café Yumm! restaurant might be right for you.

    Financing Options
     
    Sonic Drive In Franchise
    Cafe Yumm Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/-
    Start-up Costs No/YesNo/-
    Equipment No/YesNo/-
    Inventory No/YesNo/-
    Receivables No/YesNo/-
    Payroll No/YesNo/-

    Training & Support
     
    Sonic Drive In Franchise
    Cafe Yumm Franchise
    Training On-The-Job Training: 400 hours Classroom Training: 24 hours Additional Training: At existing franchise location We provide you with two weeks of in-depth classroom training at our headquarters, followed by a lengthy hands-on training period in one or more of our restaurants. Our Opening Team will also be with you for one week before your restaurant opens, and for one week after you’ve opened. We’re there to train your staff and make sure the quality standards are maintained and your first guests instantly become loyal ones.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform We provide detailed operations manuals and job briefs loaded with techniques, procedures, recommendations, and guidelines. In addition, our Management Team has an open-door policy, and even give franchisees their cell phone numbers, should any operational questions/issues come up.
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app -
    Operations International franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 25

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Sonic Drive In Franchise
    Cafe Yumm Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Sonic Drive In

    Sonic Industries Inc. was founded in 1973. In 1974, Sonic acquired the name 'Sonic Drive-In' from Troy Smith, Sr., and began franchising. Smith used his more than 15 years of experience in the restaurant business to develop and operate the Sonic franchise program. A wholly owned subsidiary of Sonic Corp., the company is based in Oklahoma City, Oklahoma, and has locations throughout the United States. The company's storefronts recently got a facelift to give them a 'retro-futuristic' look.

    Your estimated initial investment necessary to begin operation of a Traditional Sonic Drive-In franchise ranges from approximately $1,242,200 to $3,537,700 plus land costs and includes the $45,000 franchise fee that must be paid to Sonic.
    Your estimated initial investment necessary to begin operation of a Non-Traditional Sonic franchise ranges from approximately $361,900 to $978,700 and includes the $22,500 franchise fee that must be paid to Sonic.

    "franchiserankingscom"     "Entrepreneur
    #91 on Franchise Rankings.com
    #4 in Franchise 500 for 2020.
    #28 in Franchise 500 for 2021.




    About Cafe Yumm

    We truly believe in balancing business and life so that each is more Soul satisfying… Deeply nourishing®. We’re passionate about serving beautiful, nourishing food (over 50% of which is Certified Organic), in warm, inviting restaurants that are built largely of recycled and environmentally friendly materials. Yet, our unit economics compare well with larger, better-established brands. We’re serious about business, but we’re also serious about doing it differently. If that sounds good, having your own Café Yumm! restaurant might be right for you.
    Cafe Yumm! has served delightful food--prepared fresh and FAST--since 1997. "Simply delicious. Simply nourishing."™

    We are focused on expanding into areas along Interstate Highway 5, between the Canadian border and the San Francisco Bay area, as well as in the States of Idaho and Nevada.