Sonic Drive In vs Abrakebabra Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Sonic Drive In vs Abrakebabra including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Sonic Drive In Franchise
Abrakebabra Franchise
Investment $1,242,000 - $3,523,300N/A
Franchise Fee $45,000N/A
Royalty Fee 2.45-5%7%
Advertising Fee 3%-
Year Founded 19541982
Year Franchised 19591982
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee 10 years for $6K-


Business Experience Requirements
 
Sonic Drive In Franchise
Abrakebabra Franchise
Experience
  • Industry experience
  • General business experience
  • If no industry experience, must have an operating equity partner
    		• -

    Financing Options
     
    Sonic Drive In Franchise
    Abrakebabra Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Sonic Drive In Franchise
    Abrakebabra Franchise
    Training On-The-Job Training: 400 hours Classroom Training: 24 hours Additional Training: At existing franchise location -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app -
    Operations International franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 25

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Sonic Drive In Franchise
    Abrakebabra Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion NoYes

    Company Overviews

    About Sonic Drive In

    Sonic Industries Inc. was founded in 1973. In 1974, Sonic acquired the name 'Sonic Drive-In' from Troy Smith, Sr., and began franchising. Smith used his more than 15 years of experience in the restaurant business to develop and operate the Sonic franchise program. A wholly owned subsidiary of Sonic Corp., the company is based in Oklahoma City, Oklahoma, and has locations throughout the United States. The company's storefronts recently got a facelift to give them a 'retro-futuristic' look.

    Your estimated initial investment necessary to begin operation of a Traditional Sonic Drive-In franchise ranges from approximately $1,242,200 to $3,537,700 plus land costs and includes the $45,000 franchise fee that must be paid to Sonic.
    Your estimated initial investment necessary to begin operation of a Non-Traditional Sonic franchise ranges from approximately $361,900 to $978,700 and includes the $22,500 franchise fee that must be paid to Sonic.

    "franchiserankingscom"     "Entrepreneur
    #91 on Franchise Rankings.com
    #4 in Franchise 500 for 2020.
    #28 in Franchise 500 for 2021.




    About Abrakebabra

    Abrakebabra is an Irish fast food franchise that was founded in 1982. The company currently has 57 franchisees operating throughout Ireland and generates annual sales of more than 40 million euros. Abrakebabra is planning to continue to expand concentrating on food courts where it has been trading successfully in Mahon Pt, Newbridge S/C Liffey Valley and Arklow S/C. Suitable franchisee candidates must have the vision to see Abrakebabra as a successful business venture going forward and they should possess the determination to succeed and make their financial investment pay off. The Abrakebabra franchise package includes: use of the Abrakebabra name and logo; operations training for staff and management; site selection, stock access and management; shop layout and design advice from group's design and building team; advantages of national brand advertising; and a detailed operating manual.