Sonic Drive In vs Johnnie's Dog House Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Sonic Drive In vs Johnnie's Dog House including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Sonic Drive In Franchise
Johnnie's Dog House Franchise
Investment $1,242,000 - $3,523,300$82,600 - $355,750
Franchise Fee $45,000$25,000
Royalty Fee 2.45-5%6%
Advertising Fee 3%-
Year Founded 1954-
Year Franchised 1959-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee 10 years for $6K-


Business Experience Requirements
 
Sonic Drive In Franchise
Johnnie's Dog House Franchise
Experience
  • Industry experience
  • General business experience
  • If no industry experience, must have an operating equity partner
    		• -

    Financing Options
     
    Sonic Drive In Franchise
    Johnnie's Dog House Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Sonic Drive In Franchise
    Johnnie's Dog House Franchise
    Training On-The-Job Training: 400 hours Classroom Training: 24 hours Additional Training: At existing franchise location Our initial training program will consist of approximately 10 days of training over a 2 week period and could take place at our corporate headquarters and/or any existing Johnnie's Dog House restaurant. The training includes: * Vision and Values * Operations Manual * Franchisee's Responsibilities * POS System * Training for Product/Service Presentation * Marketing & Promotion Planning * Catering & Special Events Strategy * Hiring Your Staff and Personnel Practices & Policy * Job & Staff Training * Receiving & Storing Products * Health, Sanitation & Licensing Requirements
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform You will have ongoing access to our expertise and materials in the areas of: * Business development and administration * Site selection and store leasing * Construction * Purchasing * Training * Store operations * Quality control * Advertising and promotions * Marketing * Research and development
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app -
    Operations International franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 25

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Sonic Drive In Franchise
    Johnnie's Dog House Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Sonic Drive In

    Sonic Industries Inc. was founded in 1973. In 1974, Sonic acquired the name 'Sonic Drive-In' from Troy Smith, Sr., and began franchising. Smith used his more than 15 years of experience in the restaurant business to develop and operate the Sonic franchise program. A wholly owned subsidiary of Sonic Corp., the company is based in Oklahoma City, Oklahoma, and has locations throughout the United States. The company's storefronts recently got a facelift to give them a 'retro-futuristic' look.

    Your estimated initial investment necessary to begin operation of a Traditional Sonic Drive-In franchise ranges from approximately $1,242,200 to $3,537,700 plus land costs and includes the $45,000 franchise fee that must be paid to Sonic.
    Your estimated initial investment necessary to begin operation of a Non-Traditional Sonic franchise ranges from approximately $361,900 to $978,700 and includes the $22,500 franchise fee that must be paid to Sonic.

    "franchiserankingscom"     "Entrepreneur
    #91 on Franchise Rankings.com
    #4 in Franchise 500 for 2020.
    #28 in Franchise 500 for 2021.




    About Johnnie's Dog House

    Fast Casual Restaurant:

    1,000 to 2,000 sq. ft., offers a welcoming entrance, nostalgic decor, and unique historical photographs from different generations which decorate the dining area. This business format offers multiple channels of revenue for our franchisees: Dine-in and Carry-Out, Catering, and Special Events. Airport and Mall Venue

    100 to 300 sq. ft., is supported by our Fully Self-Contained Kiosk Solution. It is fashioned to look so that it will never be forgotten, offers a wide variety of menu selections, capable of satisfying large crowds, certified for indoor use, and is built with a ruggedness and utility. Our Home Improvement Venue

    8 ft. by 12ft. Kiosk or Trailer, is designed and manufacturered using the highest NSF and UL standards to ensure reliability and approval by health departments and county ordinances nationwide, provides distribution from the Johnnie's Dog House food, beverage, paper and branding suppliers to each location, and offers a 3rd party equipment leasing option of the complete solution.

    Our Catering and Event Solution

    The perfect addition to every sporting event, festival, fair, or party in your community. Your customers will love the hot off-the-grill foods and its style and design will certainly be a crowd pleaser.