Sonic Drive In vs Mooyah Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Sonic Drive In vs Mooyah including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Sonic Drive In Franchise
Mooyah Franchise
Investment $1,242,000 - $3,523,300$403,750 - $639,100
Franchise Fee $45,000$40,000
Royalty Fee 2.45-5%6%
Advertising Fee 3%3%
Year Founded 19542007
Year Franchised 19592007
Term Of Agreement 20 years10 years+5+5
Term Of Agreement 20 years10 years+5+5
Renewal Fee 10 years for $6K-


Business Experience Requirements
 
Sonic Drive In Franchise
Mooyah Franchise
Experience
  • Industry experience
  • General business experience
  • If no industry experience, must have an operating equity partner
    		•  The desire to be part of an exciting franchise opportunity with an emerging fast casual restaurant concept. Prefer multi-unit restaurant operations and/or development experience. The ability to deliver a superlative Guest experience while maintaining a dedication to develop strong ties to the community. A passion for and dedication to operations excellence. The ability to create and manage an organization that effectively recruits, trains, retains, and motivates people. Clear understanding of the markets that you would be developing. Adequate capitalization to meet your development commitment of one or more MOOYAH Burgers & Fries restaurant. MOOYAH requires you to have a minimum net worth of approximately $500,000. And minimum liquid cash of approximately $200,000.

    Financing Options
     
    Sonic Drive In Franchise
    Mooyah Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Sonic Drive In Franchise
    Mooyah Franchise
    Training On-The-Job Training: 400 hours Classroom Training: 24 hours Additional Training: At existing franchise location Available at headquarters: 2 weeks.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app Co-op advertising, Ad slicks, National media, Regional advertising
    Operations International franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 25

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Sonic Drive In Franchise
    Mooyah Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion NoYes

    Company Overviews

    About Sonic Drive In

    Sonic Industries Inc. was founded in 1973. In 1974, Sonic acquired the name 'Sonic Drive-In' from Troy Smith, Sr., and began franchising. Smith used his more than 15 years of experience in the restaurant business to develop and operate the Sonic franchise program. A wholly owned subsidiary of Sonic Corp., the company is based in Oklahoma City, Oklahoma, and has locations throughout the United States. The company's storefronts recently got a facelift to give them a 'retro-futuristic' look.

    Your estimated initial investment necessary to begin operation of a Traditional Sonic Drive-In franchise ranges from approximately $1,242,200 to $3,537,700 plus land costs and includes the $45,000 franchise fee that must be paid to Sonic.
    Your estimated initial investment necessary to begin operation of a Non-Traditional Sonic franchise ranges from approximately $361,900 to $978,700 and includes the $22,500 franchise fee that must be paid to Sonic.

    "franchiserankingscom"     "Entrepreneur
    #91 on Franchise Rankings.com
    #4 in Franchise 500 for 2020.
    #28 in Franchise 500 for 2021.




    About Mooyah

    MOOYAH...a distinctive new opportunity. One of the first things people say is "What is a MOOYAH?" Rich Hicks and Todd Istre, co-founders of MOOYAH, have the answer -"Just Burgers. Just Fries. Just Better." Simply put, MOOYAH is dedicated to serving the best burgers and fries you have ever tasted. MOOYAH is built to be a leading force in the "fast casual" dining industry. The restaurant has a clean, crisp and cool atmosphere with excellent Guest service and a contagious amount of energy. Plus, the restaurant's menu board is as simple as it gets, offering only burgers, fries, and to satisfy the occasional sweet tooth, thick and frosty shakes. Every MOOYAH hamburger is made to order with 100 percent fresh America beef and daily baked buns. From the moment Guests enter the door, their five senses are overwhelmed with the "MOOYAH" experience. With such a simple and exciting restaurant concept, the founders decided to make the business side of MOOYAH just as attractive. By thinking through everything from the broad appeal of hamburgers and simplicity of operations to real estate availability, MOOYAH is creating positive relationships between its key stakeholders, franchisees and employees. MOOYAH is always searching for new, well-qualified franchisees who share its passion for serving Guests the greatest hamburger and french fry they have ever tasted. Come indulge in the MOOYAH experience.

    "Top
    #92 in Gator's Top franchises.