Sonic Drive In vs Shamrock Burgers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Sonic Drive In vs Shamrock Burgers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Sonic Drive In Franchise
Shamrock Burgers Franchise
Investment $1,242,000 - $3,523,300$200,000 - $240,000
Franchise Fee $45,000$20,000
Royalty Fee 2.45-5%5%
Advertising Fee 3%1% Nat'l
Year Founded 19541970
Year Franchised 19592011
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee 10 years for $6K-


Business Experience Requirements
 
Sonic Drive In Franchise
Shamrock Burgers Franchise
Experience
  • Industry experience
  • General business experience
  • If no industry experience, must have an operating equity partner
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    Financing Options
     
    Sonic Drive In Franchise
    Shamrock Burgers Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Sonic Drive In Franchise
    Shamrock Burgers Franchise
    Training On-The-Job Training: 400 hours Classroom Training: 24 hours Additional Training: At existing franchise location As a Shamrock Burgers franchisee, you will undergo 3 weeks of intensive in store training covering all aspects of the Shamrock Burgers franchise business from food preparation, customer service, cash management, advertising, promotions and store opening and closing procedures. Continuous operational support follows the extensive training program, from the store opening and through the life of the franchise business.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app Shamrock taps into the pulse of the latest trends in the industry. The worldwide fast food market is monitored continuously and new ideas are researched for their sustainability. The franchisee can be assured that the offerings they are providing their customers has been thoroughly screened and researched well before they are presented.
    Operations International franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 25

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Sonic Drive In Franchise
    Shamrock Burgers Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Sonic Drive In

    Sonic Industries Inc. was founded in 1973. In 1974, Sonic acquired the name 'Sonic Drive-In' from Troy Smith, Sr., and began franchising. Smith used his more than 15 years of experience in the restaurant business to develop and operate the Sonic franchise program. A wholly owned subsidiary of Sonic Corp., the company is based in Oklahoma City, Oklahoma, and has locations throughout the United States. The company's storefronts recently got a facelift to give them a 'retro-futuristic' look.

    Your estimated initial investment necessary to begin operation of a Traditional Sonic Drive-In franchise ranges from approximately $1,242,200 to $3,537,700 plus land costs and includes the $45,000 franchise fee that must be paid to Sonic.
    Your estimated initial investment necessary to begin operation of a Non-Traditional Sonic franchise ranges from approximately $361,900 to $978,700 and includes the $22,500 franchise fee that must be paid to Sonic.

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    #4 in Franchise 500 for 2020.
    #28 in Franchise 500 for 2021.




    About Shamrock Burgers

    Are you searching for a burger franchise with an edge, a concept that stands out from the crowd, an environment and menu that will Rock the customers world? Look no further than Shamrock burgers, a edgy rock n' roll burger destination. Modern style, eclectic finishes and a bold colour palette convey a youthful, energetic vibe that'll make you think twice about taking your order out. The rock n' roll mural and mirrored wall artwork with attitude makes it a cool and trendy place to hang out. And since they've been serving up homemade burgers since 1970, they've got generations of loyal fans. From homemade burgers and onion rings, chicken souvlaki and super thick milkshakes, they use only the freshest ingredients to support their philosophy of "great food served fast". Try the burger, it'll rock your world and owning a franchise will amplify your income!Shamrock provides an opportunity for franchisees to take full advantage of over 40 years of success in the fast food industry and turn it into a business of their own. You are in business for yourself but not by yourself. The franchise is a turnkey opportunity. From the initial meeting through to financing, store construction, merchandising to training, everything hasbeen tested for success. * Highly visible locations * Growing brand name recognition * Great homemade burgers and onion Rings * The highest quality ingredients *Recession proof business, demand keeps growing *Fast Food is one of the largest and fastest growing industries in the world * Edgy, fun and friendly rock & roll environment * Very high customer repeat and retention rate * Stores receive powerful national and regional advertising * Purchasing, inventory and operational systems tested and successful * Excellent initial and ongoing support and training * Head office research of products ongoing * Best practices in terms of service and customer advice