Sonic Drive In vs Bull Chicks Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Sonic Drive In vs Bull Chicks including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Sonic Drive In Franchise
Bull Chicks Franchise
Investment $1,242,000 - $3,523,300$120,550 - $338,550
Franchise Fee $45,000$39,000
Royalty Fee 2.45-5%7%
Advertising Fee 3%2%
Year Founded 1954-
Year Franchised 1959-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee 10 years for $6K-


Business Experience Requirements
 
Sonic Drive In Franchise
Bull Chicks Franchise
Experience
  • Industry experience
  • General business experience
  • If no industry experience, must have an operating equity partner
    		• � Passionate about business ownership � Desire to offer exceptional service to generate repeat customers � Restaurant experience not needed � Semi-absentee model � Sales and Marketing Skills � Financially qualified

    Financing Options
     
    Sonic Drive In Franchise
    Bull Chicks Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Sonic Drive In Franchise
    Bull Chicks Franchise
    Training On-The-Job Training: 400 hours Classroom Training: 24 hours Additional Training: At existing franchise location The training program includes classroom instruction and Bull Chicks Unit Franchise operation training at our headquarters in Corpus Christi, Texas, and on-the-job Bull Chicks Unit Franchise operation training ("OJT") at either a training facility or a location we designate.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app -
    Operations International franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 25

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Sonic Drive In Franchise
    Bull Chicks Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Sonic Drive In

    Sonic Industries Inc. was founded in 1973. In 1974, Sonic acquired the name 'Sonic Drive-In' from Troy Smith, Sr., and began franchising. Smith used his more than 15 years of experience in the restaurant business to develop and operate the Sonic franchise program. A wholly owned subsidiary of Sonic Corp., the company is based in Oklahoma City, Oklahoma, and has locations throughout the United States. The company's storefronts recently got a facelift to give them a 'retro-futuristic' look.

    Your estimated initial investment necessary to begin operation of a Traditional Sonic Drive-In franchise ranges from approximately $1,242,200 to $3,537,700 plus land costs and includes the $45,000 franchise fee that must be paid to Sonic.
    Your estimated initial investment necessary to begin operation of a Non-Traditional Sonic franchise ranges from approximately $361,900 to $978,700 and includes the $22,500 franchise fee that must be paid to Sonic.

    "franchiserankingscom"     "Entrepreneur
    #91 on Franchise Rankings.com
    #4 in Franchise 500 for 2020.
    #28 in Franchise 500 for 2021.




    About Bull Chicks

    Bull Chicks was established with the idea in mind to serve low cost, satisfying meals to the general public, especially striving students with a low budget. Its unique menu with a variety of different selections, including specialty wraps, burgers, salads, sandwiches and wings, promises an excellent experience for each individual. We offer a dine-in area and drive thru for your convenience. You may also call in your order, or place an order to be delivered. Key Advantages � High income potential � Recession resistant = people are willing to spend money on great food � Easy to operate, successful business system to follow � Large market potential with the amount of people who eat fast food � The quality and success of the restaurant's identity and reputation � Chance to build a trusted relationship with customers � Pride of ownership business � Training and sales support system. The Industry $110 billion! That is what Americans will spend on fast food this year alone. Every single day, about one quarter of the American population will eat fast food. With statistics like that, it is no wonder why we have so many loyal customers. We give people what they crave, with a wide variety of quality food at affordable prices. Other fast food chains are boring and don't have enough menu options to satisfy any appetite like we do! Setting Bull Chicks Apart from the Competition There are many reasons that Bull Chicks has the recipe for franchise success and loyal customers. The Bull Chicks philosophy is what you see is what you get. No Bull Chicks! The food speaks for itself! We are the Home of the fresh 20|20|20. Simply put, this represents our 20 different, delicious burgers, mouth-watering wraps and tempting salads where you will find yourself coming back for more! There is something fresh for every appetite, all within an affordable budget.