Sonic Drive In vs Gino's Burgers & Chicken Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Sonic Drive In vs Gino's Burgers & Chicken including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Sonic Drive In Franchise
Gino's Burgers & Chicken Franchise
Investment $1,242,000 - $3,523,300$500,000 - $700,000
Franchise Fee $45,000N/A
Royalty Fee 2.45-5%-
Advertising Fee 3%-
Year Founded 19542008
Year Franchised 19592008
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee 10 years for $6K-


Business Experience Requirements
 
Sonic Drive In Franchise
Gino's Burgers & Chicken Franchise
Experience
  • Industry experience
  • General business experience
  • If no industry experience, must have an operating equity partner
    		• -

    Financing Options
     
    Sonic Drive In Franchise
    Gino's Burgers & Chicken Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Sonic Drive In Franchise
    Gino's Burgers & Chicken Franchise
    Training On-The-Job Training: 400 hours Classroom Training: 24 hours Additional Training: At existing franchise location -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app -
    Operations International franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 25

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Sonic Drive In Franchise
    Gino's Burgers & Chicken Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Sonic Drive In

    Sonic Industries Inc. was founded in 1973. In 1974, Sonic acquired the name 'Sonic Drive-In' from Troy Smith, Sr., and began franchising. Smith used his more than 15 years of experience in the restaurant business to develop and operate the Sonic franchise program. A wholly owned subsidiary of Sonic Corp., the company is based in Oklahoma City, Oklahoma, and has locations throughout the United States. The company's storefronts recently got a facelift to give them a 'retro-futuristic' look.

    Your estimated initial investment necessary to begin operation of a Traditional Sonic Drive-In franchise ranges from approximately $1,242,200 to $3,537,700 plus land costs and includes the $45,000 franchise fee that must be paid to Sonic.
    Your estimated initial investment necessary to begin operation of a Non-Traditional Sonic franchise ranges from approximately $361,900 to $978,700 and includes the $22,500 franchise fee that must be paid to Sonic.

    "franchiserankingscom"     "Entrepreneur
    #91 on Franchise Rankings.com
    #4 in Franchise 500 for 2020.
    #28 in Franchise 500 for 2021.




    About Gino's Burgers & Chicken

    Gino's, the pioneer icon of the restaurant industry known for great burgers and golden fried chicken until the mid eighties, is back!Gino's Burgers and Chicken is a direct descendant of Gino‘s Inc., a food industry pioneer and icon founded in 1957.Gino's returns as Gino's Burgers & Chicken to seize the opportunity to combine consumers' desire for fresh, hot off-the-grill burgers and real chicken sandwiches, while benefiting from the residual and positive brand identity of the original Gino's, which was best known for great-tasting hamburgers and fried chicken.Gino's Burgers & Chicken is positioned in the fast casual segment of the restaurant industry, and offers the expertise of a management team with a proven record of running great restaurants. The restaurant design will include an open kitchen format where products are prepared, cooked, and assembled in full view of our guests. Hand-cut french fries, fountain drinks, bottled drinks and hand spun milk shakes complete the offering. The dining experience will provide an affordable, comfortable, inviting environment where a highly-trained, well presented team ensure that customers are delighted with the Gino's experience.