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Updated RecentlyDuraclean vs Maid Brigade Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Duraclean vs Maid Brigade including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $79,600 - $129,900 | $110,300 - $130,300 |
| Franchise Fee | $24,500 | $30,000 |
| Royalty Fee | 2-8% | 6.9-3.5% |
| Advertising Fee | - | 2% |
| Year Founded | 1930 | 1979 |
| Year Franchised | 1945 | 1984 |
| Term Of Agreement | 5 years | 10 years |
| Term Of Agreement | 5 years | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | General business experience. Marketing skills. Great interpersonal skills. Management experience. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | Come to an intensive week of training in Atlanta at the home office. Engaging, in-depth, informative classes include Finance, Personnel, Operations, Technology and Marketing. You will complete your training feeling confident and knowledgeable about the business. In fact, after the training, you will be an integral part of the brand. A qualified trainer will be sent to your location for Blastoff week. Our Blastoff trainer coaches you in selecting the best team members, who will become your first team. You and your Blastoff trainer will work side-by-side, ensuring your first team receives total quality training. On-The-Job Training: 30 hours Classroom Training: 30 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations | Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Franchise can be run from home. International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 10 - 12
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Duraclean
When Marjorie Marshall got her rug back from the cleaners, the color was faded and the rug damaged. Upset by the condition of her rug and the fact that no cleaners could guarantee safe upholstery cleaning, Marshall asked her husband if he could develop a process to safely clean carpets and upholstery. He did, and in 1930 Irl Marshall Sr. opened The Home Service Co., parent of Duraclean International Inc., in Racine, Wisconsin. The company originally offered mothproofing service, but eventually switched to upholstery and carpet cleaning. In 1943, the Marshalls began franchising. Today Duraclean has expanded its services to include drapery cleaning, ceiling cleaning, fire and water damage restoration, deodorization, fabric protection and janitorial services.
We want you to be able to make a fact-based, informed decision regarding the Duraclean Franchise Opportunity. Ask about our "Quick Start" program and how it would assist you in moving your business from conception into the fast lane. We want you to understand completely how your Duraclean business will be your passport to transport you from where you are today to where you want to be in your life plan.
* Low-investment start-up costs
* Financing available to qualified individuals
* One License Fee opens the door for all Duraclean Services
* Stability in a recession-proof industry
* Recognized by major national and regional insurance companies
* Primary Geographical Marketing Territory
* Hands-on initial training
* Program designed around your goals
* Unequaled marketing and technical support in your territory
* Solving customers' problems for almost 85 years
* Unlimited growth potential
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About Maid Brigade
Maid Brigade first offered professional cleaning services in 1979. The company began franchising in 1984 and now has locations nationwide.
Franchisees offer traditional cleaning services, as well as special cleaning services like spring and fall cleaning projects, interior oven/refrigerator cleaning, silver polishing, fireplace cleaning and moving in/out services.
Initial Franchise Fee - $35,000 for a territory with up to 30,000 Qualified Households and an additional $1 for each additional Qualified Household
Veteran Incentives 10% off franchise fee
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#8 on Franchise Rankings.com
#183 in Franchise 500 for 2020.
#311 in Franchise 500 for 2021.