Duraclean vs Two Maids & A Mop Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Duraclean vs Two Maids & A Mop including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Duraclean Franchise
Two Maids & A Mop Franchise
Investment $79,600 - $129,900$61,435 - $134,885
Franchise Fee $24,500$30,000
Royalty Fee 2-8%6%
Advertising Fee -2%
Year Founded 19302003
Year Franchised 19452013
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee --


Business Experience Requirements

 
Duraclean Franchise
Two Maids & A Mop Franchise
Experience -

We are actively looking for individuals who exhibit a strong sales & service personality. In addition, we are only interested in individuals who are willing to implement and execute our proven systems. Franchisees must meet minimum financial qualifications necessary to fund the opening of the franchise and the initial franchise fee.


Financing Options

 
Duraclean Franchise
Two Maids & A Mop Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees Yes/NoYes/Yes
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Duraclean Franchise
Two Maids & A Mop Franchise
Training -

The company has successfully built twelve company-owned office locations so it is accustomed to providing direct training and support. TWO MAIDS & A MOP provides seven full days of intensive training prior to the grand opening of your new business. Training is conducted within our home office and local cleaning office location in Birmingham, AL. You will have open access to the Founder & CEO of the company at all times and you will be assigned a representative that will track your progress from training to ongoing operations. On-The-Job Training: 40 hours Classroom Training: 40 hours

Support Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluationsNewsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op advertising, Ad slicksNational Media Regional Advertising Social media SEO Website development Email marketing
Operations Franchise can be run from home.

International franchisees required to buy multiple units/master licenses

Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Our franchise owners must be directly involved in the daily operations of their business.


Expansion Plans

 
Duraclean Franchise
Two Maids & A Mop Franchise
US Expansion -Yes
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Duraclean

When Marjorie Marshall got her rug back from the cleaners, the color was faded and the rug damaged. Upset by the condition of her rug and the fact that no cleaners could guarantee safe upholstery cleaning, Marshall asked her husband if he could develop a process to safely clean carpets and upholstery. He did, and in 1930 Irl Marshall Sr. opened The Home Service Co., parent of Duraclean International Inc., in Racine, Wisconsin. The company originally offered mothproofing service, but eventually switched to upholstery and carpet cleaning. In 1943, the Marshalls began franchising. Today Duraclean has expanded its services to include drapery cleaning, ceiling cleaning, fire and water damage restoration, deodorization, fabric protection and janitorial services. We want you to be able to make a fact-based, informed decision regarding the Duraclean Franchise Opportunity. Ask about our "Quick Start" program and how it would assist you in moving your business from conception into the fast lane. We want you to understand completely how your Duraclean business will be your passport to transport you from where you are today to where you want to be in your life plan.
* Low-investment start-up costs
* Financing available to qualified individuals
* One License Fee opens the door for all Duraclean Services
* Stability in a recession-proof industry
* Recognized by major national and regional insurance companies
* Primary Geographical Marketing Territory
* Hands-on initial training
* Program designed around your goals
* Unequaled marketing and technical support in your territory
* Solving customers' problems for almost 85 years
* Unlimited growth potential

"Entrepreneur
#414 in Franchise 500 for 2020.

About Two Maids & A Mop

TWO MAIDS & A MOP is a residential housekeeping company headquartered in Birmingham, Alabama. The nation's fastest growing residential cleaning company, an Inc. 5000 company, the brand uses a proprietary "Pay for Performance" compensation scale, where employee wages are strictly based on customer feedback.
TWO MAIDS & A MOP was named the 2012 National Maid Service of the Year by Cleaning For A Reason, a nationwide charitable foundation that provides free house cleaning services to women undergoing cancer treatment. The company currently operates 13 locations; with immediate franchise opportunities available throughout the nation. The Story Behind The Brand TWO MAIDS & A MOP opened its doors more than ten years ago in Pensacola, FL. It quickly grew to become the area's most trusted, most respected professional maid service. Business soared over the next decade as the company successfully built twelve company owned locations across five southeastern states. The explosive growth was formally recognized in 2013 when Inc. Magazine named Two Maids & A Mop the fastest growing cleaning company in America! It's been an amazing ten years of success for TWO MAIDS & A MOP. But the next chapter of growth is even more exciting because the company has recently decided to offer franchising opportunities across all 48 states. You can now enjoy the same type of success that our company has been keeping a secret for the last ten years!
Benefits of the Residential Cleaning Industry
- No nights, weekend or holidays
- Extremely low inventory costs
- Services paid in real time, no accounts receivables
- Recurring revenue stream
- Rapidly growing industry

Benefits of the TWO MAIDS & A MOP System
- Eliminates all traditional forms of advertising, no printing costs of any kind
- Guaranteed first page placement on all major search engines
- Utilizes new age media; including social media, search engine optimization and online word of mouth
- Unique selling proposition that is unmatched within industry
- 10+ years of local office operating experience
- Inbound and outbound sales scripts
- 400+ pages of proven, documented systems
- Unlimited support as you grow
- Seven days of intensive training prior to grand opening
- Largest territories within the home services franchise industry

What Makes TWO MAIDS & A MOP Different?
TWO MAIDS & A MOP offers a unique selling proposition that has long been admired within the residential cleaning industry. People from across the country have worked extremely hard to determine the true inner workings of our famous Pay for Performance Compensation Plan. What makes the Pay for Performance Plan so great and how does it work? In a nutshell, the Plan makes an owner out of every single one of our Team Members. Basically, a customer will rate their service on a simple scale from 1-10. The rating - and that rating alone - directly determines the compensation level paid to the two Team Members responsible for cleaning the home. Customer feedback is the only factor utilized when determining Team Member compensation. The Plan revolutionized the cleaning industry and has sparked countless of copycat models since its inception ten years ago. The Plan provides our local offices with a self-policing internal motivational strategy for its Team Members. And of course, the Plan provides our local offices with an outstanding marketing tool that essentially converts all qualified leads into paying customers.
By franchising, you will have access to this plan and will be able to leverage its internal and external benefits on the first day of your business' operation.
Veteran Incentives  10% off franchise fee
"Entrepreneur
#210 in Franchise 500 for 2020.
#263 in Franchise 500 for 2021.