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Updated RecentlyDuraclean vs Maid Right Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Duraclean vs Maid Right including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $79,600 - $129,900 | $99,375 - $141,500 |
| Franchise Fee | $24,500 | $60,000 |
| Royalty Fee | 2-8% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1930 | 2013 |
| Year Franchised | 1945 | 2013 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/No | Yes/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 15 hours Classroom Training: 15 hours Additional Training: In-field training |
| Support | Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations | Meetings/Conventions Toll-Free Line Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks | Regional Advertising Social media SEO Website development Email marketing |
| Operations |
Franchise can be run from home. International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | Number of Employees Required to Run: 1 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | Yes |
| International Expansion | Yes | - |
Company Overviews
About Duraclean
When Marjorie Marshall got her rug back from the cleaners, the color was faded and the rug damaged. Upset by the condition of her rug and the fact that no cleaners could guarantee safe upholstery cleaning, Marshall asked her husband if he could develop a process to safely clean carpets and upholstery. He did, and in 1930 Irl Marshall Sr. opened The Home Service Co., parent of Duraclean International Inc., in Racine, Wisconsin. The company originally offered mothproofing service, but eventually switched to upholstery and carpet cleaning. In 1943, the Marshalls began franchising. Today Duraclean has expanded its services to include drapery cleaning, ceiling cleaning, fire and water damage restoration, deodorization, fabric protection and janitorial services.
We want you to be able to make a fact-based, informed decision regarding the Duraclean Franchise Opportunity. Ask about our "Quick Start" program and how it would assist you in moving your business from conception into the fast lane. We want you to understand completely how your Duraclean business will be your passport to transport you from where you are today to where you want to be in your life plan.
* Low-investment start-up costs
* Financing available to qualified individuals
* One License Fee opens the door for all Duraclean Services
* Stability in a recession-proof industry
* Recognized by major national and regional insurance companies
* Primary Geographical Marketing Territory
* Hands-on initial training
* Program designed around your goals
* Unequaled marketing and technical support in your territory
* Solving customers' problems for almost 85 years
* Unlimited growth potential
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About Maid Right
As an Owner of a Maid Right home cleaning business, you can start easily and for our Owners we provide:
- Customer's -- we provide all of the customers -- your business growth is unlimited
- Complete training -- 25 hours of detailed training, customer service and safety training
- A Starter Kit with the latest products and technologies
- Complete liability insurance coverage (optional)
- The support of industry experts