Duraclean vs MTOclean Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Duraclean vs MTOclean including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Duraclean Franchise
MTOclean Franchise
Investment $79,600 - $129,900$35,100 - $101,500
Franchise Fee $24,500$12,500 - $57,500
Royalty Fee 2-8%-
Advertising Fee --
Year Founded 19301988
Year Franchised 19451992
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee --


Business Experience Requirements
 
Duraclean Franchise
MTOclean Franchise
Experience --

Financing Options
 
Duraclean Franchise
MTOclean Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees Yes/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Duraclean Franchise
MTOclean Franchise
Training --
Support Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations-
Marketing Co-op advertising, Ad slicks-
Operations Franchise can be run from home.

International franchisees required to buy multiple units/master licenses

Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

-

Expansion Plans
 
Duraclean Franchise
MTOclean Franchise
US Expansion -Yes
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Duraclean

When Marjorie Marshall got her rug back from the cleaners, the color was faded and the rug damaged. Upset by the condition of her rug and the fact that no cleaners could guarantee safe upholstery cleaning, Marshall asked her husband if he could develop a process to safely clean carpets and upholstery. He did, and in 1930 Irl Marshall Sr. opened The Home Service Co., parent of Duraclean International Inc., in Racine, Wisconsin. The company originally offered mothproofing service, but eventually switched to upholstery and carpet cleaning. In 1943, the Marshalls began franchising. Today Duraclean has expanded its services to include drapery cleaning, ceiling cleaning, fire and water damage restoration, deodorization, fabric protection and janitorial services. We want you to be able to make a fact-based, informed decision regarding the Duraclean Franchise Opportunity. Ask about our "Quick Start" program and how it would assist you in moving your business from conception into the fast lane. We want you to understand completely how your Duraclean business will be your passport to transport you from where you are today to where you want to be in your life plan.
* Low-investment start-up costs
* Financing available to qualified individuals
* One License Fee opens the door for all Duraclean Services
* Stability in a recession-proof industry
* Recognized by major national and regional insurance companies
* Primary Geographical Marketing Territory
* Hands-on initial training
* Program designed around your goals
* Unequaled marketing and technical support in your territory
* Solving customers' problems for almost 85 years
* Unlimited growth potential

"Entrepreneur
#414 in Franchise 500 for 2020.

About MTOclean

Most of our franchise owners have never owned a business before, so we go above and beyond to provide as much knowledge as possible. In addition to cleaning training, we provide advice and knowledge on the subjects of business planning, marketing, and operations. Beyond your initial training program, your support includes:

It’s a turnkey system that just needs the right, hardworking individual or team!