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Below is an in-depth analysis and side-by-side comparison of Shakey's Pizza vs Toppers Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $624,000 - $2,204,500 | $292,146 - $530,652 |
Franchise Fee | $35,000 | $30,000 |
Royalty Fee | 5% | 5.5% |
Advertising Fee | 5% | 3% |
Year Founded | 1954 | 1991 |
Year Franchised | 1958 | 2000 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Single Unit: Liquidity: $150,000 Net Worth: $400,000 Multi-Unit (3-5 units): Liquidity: $300,000-$500,000 Net Worth: $750,000-$1,000,000 To open a Toppers franchise, you must have what it takes to make the initial investment or partner with someone who does. Those who qualify may be eligible for a reduced initial franchise fee through our association with the VetFran program. Average Square Footage: 1,200-1,800 sq ft (1,500 is optimal) Our flexible footprint makes finding a spot to locate extra easy, whether it's an endcap, in-line or freestanding location. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | 30 days at a Training Store in person and hands-on Training and Marketing teams on-site prior/during/after opening On-The-Job Training: 188 hours Classroom Training: 18 hours |
Support | - | Franchise Business Leader support Corporate HQ team support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | - | We work on an owner/operator franchise system where at least one partner must be involved full-time in day-to-day operations. You won't be able to resist anyway. |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
When you join the Shakey's family, you'll get a franchise support team with over 100 combined years of restaurant and franchise management experience. Throughout the franchise relationship, the Shakey's team provides ongoing guidance, assistance and hands-on support. As a Shakey's franchisee, you are part of a family that enjoys the kind of long-standing brand equity that only comes with the Shakey's name. An American icon since 1954, Shakey's has always prided itself on providing premium products and excellent service in a family-centric environment. We are proud to have second and third generation franchise partners among our family - partners who are passionate about the brand and the new growth strategy. There is no better time to become part of the Shakey's family. Exciting growth strategies, new franchise markets, and a niche concept that no other pizza concept can offer, makes this the ideal time to join the Shakey's Family.
- $30 Billion per year industry*
- An American icon since 1954
- More than $400 Million has been spent on Advertising and marketing support
- Strong brand equity
- 98% brand awareness
- Tradition of quality products at affordable prices
- Tradition of good family value
- Area Development Opportunities
- Family, Food and Entertainment for all ages
In 1991, Toppers Pizza began its quest to become the best pizza company in the world by killing it on every detail of the customer experience. Headquartered in Whitewater, Wis., Toppers Pizza takes a unique approach to the crowded pizza segment by cooking up mouthwatering specialty pizzas that start with their fresh, made-from-scratch dough, smothered in real Wisconsin cheese and finished with outrageous toppings such as French fried onions, oven-roasted tomatoes, mac 'n cheese and tater tots. Toppers Pizza's claim to fame comes in the form of Topperstix, arguably the planet's most addictively delicious cheesy breadstix. The Toppers Pizza empire encompasses over 60 restaurants across 10 states and, with its rapid expansion, is in the midst of Midwest and national domination. In 2014, Entrepreneur Magazine ranked Toppers Pizza as one of the top 500 franchises in the U.S and QSR Magazine listed the company as one of the year's Best Franchise Deals. In 2013, Nation's Restaurant News declared the Toppers Pizza brand as one of the 50 breakout chains of the year and Toppers Pizza received a No. 58 spot in Pizza Today's top 100 pizza companies.
Seeking new franchise units in Iowa, Illinois, Indiana, Minnesota and Wisconsin