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Updated RecentlyIcebox/Soupbox vs Juice It Up! Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Icebox/Soupbox vs Juice It Up! including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $69,500 - $174,500 | $214,375 - $390,475 |
| Franchise Fee | $14,000 - $20,000 | $25,000 |
| Royalty Fee | 4% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1995 | 1995 |
| Year Franchised | 1998 | 1998 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | Negotiable | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/Yes |
| Payroll | No/No | No/Yes |
Training & Support |
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| Training | - | Comprehensive Franchise Training Program consisting of an Orientation, Initial Franchise Training (pre-store start up), and “On The Job” Training, including a complete set of training manuals. On-The-Job Training: 100 hours Classroom Training: 36 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app |
| Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10 Absentee ownership of franchise is NOT allowed. (90% of current franchisees are owner/operators)
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Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Icebox/Soupbox
Before opening his first store, Jamie Taerbaum stood outside a Baskin-Robbins store to figure out how many customers an ice cream store could expect at different times of day, on different days of the week, and in different weather conditions. Armed with this research, the young business school graduate opened the original Icebox/Soupbox store in 1995 in Chicago.
In the spring and summer, Icebox operates as a retailer of Icyfruit, a mixture of fruit juice, sugar, water and chunks of fruit that comes in 20 flavors. Throughout the fall and winter, it becomes a Soupbox store, offering a wide variety of soups.
About Juice It Up!
Juice It Up! smoothies got their begining on the California coastline, where surfers and other shoreline goers appreciated the new organic product shakes. The primary Juice It Up! store opened in 1995 in southern California. Juice It Up! smoothies incorporate up to five servings of natural product with complimentary nutritious supplements. Juice It Up! stores likewise offer naturally crushed juices, solid snacks and shakes.
Veteran Incentives 60% off first-store franchise fee; second-store franchise fee refunded if second unit opens within one year of first
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