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Updated RecentlyIcebox/Soupbox vs Annie's Old Fashioned Ice Cream and Lemonade Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Icebox/Soupbox vs Annie's Old Fashioned Ice Cream and Lemonade including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $69,500 - $174,500 | $69,500 - $372,800 |
| Franchise Fee | $14,000 - $20,000 | $25,000 |
| Royalty Fee | 4% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1995 | 2000 |
| Year Franchised | 1998 | 2006 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | Negotiable | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Icebox/Soupbox
Before opening his first store, Jamie Taerbaum stood outside a Baskin-Robbins store to figure out how many customers an ice cream store could expect at different times of day, on different days of the week, and in different weather conditions. Armed with this research, the young business school graduate opened the original Icebox/Soupbox store in 1995 in Chicago.
In the spring and summer, Icebox operates as a retailer of Icyfruit, a mixture of fruit juice, sugar, water and chunks of fruit that comes in 20 flavors. Throughout the fall and winter, it becomes a Soupbox store, offering a wide variety of soups.
About Annie's Old Fashioned Ice Cream and Lemonade
We understand: Franchisees are entrepreneurs. They want to leverage a proven system and run their own business. A simple, fun, versatile business. A business with solid economics that will support a profitable enterprise. It is this simple idea that has driven the development of the Annie’s opportunity. The Annie’s team has worked diligently to surround Annie’s premium products with a premium business model - a well-conceived package that will deliver time-tested, great products. This ground-up business planning started with developing an understanding of what would create a rewarding experience for franchisees, including:
- A reasonable investment
- A true "turn-key” program
- Simplified inventory management
- Low labor requirements
- Solid product margins
- Flexible retail options