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Updated RecentlyWhich Wich vs Spicy Pickle Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Which Wich vs Spicy Pickle including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $175,500 - $480,250 | $300,000 |
| Franchise Fee | $30,000 | $30,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 2% | - |
| Year Founded | 2003 | 1999 |
| Year Franchised | 2004 | 2003 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | $5K | 20% of then-current fee |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/No |
| Receivables | No/Yes | No/No |
| Payroll | No/Yes | No/No |
Training & Support |
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| Training | On-The-Job Training: 40-160 hours Classroom Training: 37 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Meetings, Grand opening, Internet, Field operations/evaluations |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, National media, Regional advertising |
| Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 10
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 15
Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Which Wich
Which Wich Superior Sandwiches was founded in Dallas
in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014, QSR
named Which Wich one of their "2014 Best Franchise Deals" and Forbes
listed Which Wich as one of their 2014 "30 Best Franchises To Buy."
Which Wich is also the recipient of the 2015 Nation's Restaurant News
MenuMasters "Healthful Innovations" award. Which Wich currently has over 450
locations open or in development in 39 states and 10 countries.
Veteran Incentives $10,000 off franchise fee
About Spicy Pickle
Spicy Pickle is looking for experienced restaurant operators who also have the financial ability and marketing expertise to develop territory. Spicy Pickle restaurants are in relatively small footprints and can, when properly developed, operated and marketed, produce attractive returns for the investment. Spicy pickle has earned a reputation for serving delicious culinary inspired food that caters mostly to the daytime working populations in a fast casual atmosphere. We are looking for franchisees who have earned a similar reputation for success in their hometowns and are looking for this type of opportunity. If this describes you we encourage you make application and set up a visit to our Corporate headquarters. Be prepared to present a business plan for the roll out of Spicy Pickle restaurants in your chosen development area. We have in place the infrastructure to assist you from initial financial projections to site selection and lease negotiation to build-out assistance, training, grand opening and ongoing marketing and operational support. We are experienced franchisors and restaurant operators and are looking for franchisee partners to help expand the brand. What we need you to have: * Significant business experience and references, preferably in the retail environment and specifically in restaurant operations. * Sufficient financial strength to open several Spicy Pickle restaurants as locations become available (at least $1 Million dollars of liquidity). * Strong ties to the local community. * A desire to build, own and operate your own business, and entrepreneur. * Enthusiasm and the ability to wake up every day with an opportunistic attitude.