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Below is an in-depth analysis and side-by-side comparison of Which Wich vs O'Brien's Irish Sandwich Bars including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $175,500 - $480,250 | $400,000 - $610,000 |
Franchise Fee | $30,000 | $32,000 |
Royalty Fee | 6% | - |
Advertising Fee | 2% | - |
Year Founded | 2003 | - |
Year Franchised | 2004 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 40-160 hours Classroom Training: 37 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 10
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Which Wich Superior Sandwiches was founded in Dallas
in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014, QSR
named Which Wich one of their "2014 Best Franchise Deals" and Forbes
listed Which Wich as one of their 2014 "30 Best Franchises To Buy."
Which Wich is also the recipient of the 2015 Nation's Restaurant News
MenuMasters "Healthful Innovations" award. Which Wich currently has over 450
locations open or in development in 39 states and 10 countries.
While the focus for O'Briens has always been on healthier choices, they constantly strive to introduce a more ethical way of doing business with organic deli dishes and snacks, a wide variety of gourmet coffees where a growing percentage of beans come direct from the grower, and Fairtrade and organic tea. O'Briens has a greater variety within its Tossed Salads and healthy Wrappo ranges, which are perfect for lighter meals during the warmer spring and summer months. For autumn and winter, the menu moves more towards the warming hot organic roast carvery, traditional and specialty soups, not to mention toasted sandwiches, in all shapes and forms. O'Briens has more than 300 stores providing the healthy food option in 13 countries across Europe, Asia, Australia and Africa. Their reputation has been shaped on their famous made-to-order hot or cold sandwiches.