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Below is an in-depth analysis and side-by-side comparison of Which Wich vs Thundercloud Subs including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $175,500 - $480,250 | $65,000 - $90,000 |
Franchise Fee | $30,000 | $10,000 |
Royalty Fee | 6% | - |
Advertising Fee | 2% | - |
Year Founded | 2003 | 1975 |
Year Franchised | 2004 | 0 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 40-160 hours Classroom Training: 37 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 10
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Which Wich Superior Sandwiches was founded in Dallas
in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014, QSR
named Which Wich one of their "2014 Best Franchise Deals" and Forbes
listed Which Wich as one of their 2014 "30 Best Franchises To Buy."
Which Wich is also the recipient of the 2015 Nation's Restaurant News
MenuMasters "Healthful Innovations" award. Which Wich currently has over 450
locations open or in development in 39 states and 10 countries.
ThunderCloud Subs, a neighborhood sub shop with a rich tradition of good natured people serving FRESH, FAST & HEALTHY food in a great atmosphere. We started ThunderCloud in 1975 with a simple yet logical philosophy of selling a fresh meal at a reasonable price and we proudly maintain that same course today! IT'S ALL IN THE INGREDIENTS...We slice all our meats, cheeses and produce daily. We prepare our spreads from scratch every day. We have our bread made from scratch and delivered every morning and we choose only the finest ingredients. When you come into a ThunderCloud Sub Shop, you'll experience the creation of a great sandwich! Our People The ThunderCloud sandwich artists are notoriously good natured and famously talented. We take pride in a job well done. We believe in team work, doing a little bit more than our fair share and having fun both on and off the job. Though we have plenty of company policies to help keep the "machine" running smoothly, we think we allow enough liberties to foster individualism, self-esteem and self-pride. Our Community Each year, ThunderCloud sponsors some of the most engaging events that bring the Austin community together for meaningful causes. We have been a FRESH, FAST & HEALTHY part of Austin for 30 years. Being uniquely Austin means giving more, too! We dedicate half of our annual marketing effort to support local non-profit groups like Caritas of Austin. We believe in supporting organizations dedicated to creating a better Austin. ThunderCloud has proudly donated over $750,000 to Caritas and last year contributed $176,500. Our HomeThunderCloud is proud to be an engrained part of the Austin community. We're at home here in Austin, just like much of Austin feels comfortable and at home when they're in one of our shops.