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Below is an in-depth analysis and side-by-side comparison of Which Wich vs Big Town Hero including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $175,500 - $480,250 | $73,550 - $245,200 |
Franchise Fee | $30,000 | $20,000 |
Royalty Fee | 6% | - |
Advertising Fee | 2% | - |
Year Founded | 2003 | 1982 |
Year Franchised | 2004 | 1989 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 40-160 hours Classroom Training: 37 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 10
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Which Wich Superior Sandwiches was founded in Dallas
in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014, QSR
named Which Wich one of their "2014 Best Franchise Deals" and Forbes
listed Which Wich as one of their 2014 "30 Best Franchises To Buy."
Which Wich is also the recipient of the 2015 Nation's Restaurant News
MenuMasters "Healthful Innovations" award. Which Wich currently has over 450
locations open or in development in 39 states and 10 countries.
Our story begins in 1981: Big Town Hero was then just a twinkle in the eye of a young college student. His
idea: to provide a healthy, better-tasting alternative to fast-food
restaurants - a sandwich shop that served great food with great service
to match.
Our founder created his experience in the sandwich business in the
college town of Corvallis, Oregon. His unique, fresh sandwiches on
homemade bread were an immediate success, and the Big Town legend was
born (Campus Hero back then).
Today, Big Town Hero is a culinary destination throughout the western
United States; each store features an on-site bakery where we prepare
our fabulous, famous bread efficiently from scratch daily. Our stores
are growing as fast as our reputation: The Ultimate Sandwich is back and
better than ever!
Through our growth and expansion, one thing will always remain unchanged - our unwavering commitment to fresh quality and legendary service.