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Below is an in-depth analysis and side-by-side comparison of Which Wich vs Pickleman's Gourmet Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $175,500 - $480,250 | $338,050 - $610,000 |
Franchise Fee | $30,000 | N/A |
Royalty Fee | 6% | 6% |
Advertising Fee | 2% | 2% |
Year Founded | 2003 | 2005 |
Year Franchised | 2004 | 2008 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 40-160 hours Classroom Training: 37 hours | Training is about 6 weeks long at a Pickleman's Corporate Location. Pickleman’s does not charge for the initial training program for you and 1 designated manager. You are responsible for wages, travel, and living expenses for the duration of training. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 10
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | No |
Which Wich Superior Sandwiches was founded in Dallas
in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014, QSR
named Which Wich one of their "2014 Best Franchise Deals" and Forbes
listed Which Wich as one of their 2014 "30 Best Franchises To Buy."
Which Wich is also the recipient of the 2015 Nation's Restaurant News
MenuMasters "Healthful Innovations" award. Which Wich currently has over 450
locations open or in development in 39 states and 10 countries.
After working in the franchise and restaurant industry for 16 years Doug
Stritzel, founder and owner of Pickleman’s, began his quest to realize
his longtime dream of building a distinct new dining concept.
In October 2005 Doug opened the first Pickleman’s
in Columbia, MO. In January 2008 the second Pickleman’s was opened.
Today, Pickleman’s has 22 locations and counting, three in Columbia, MO,
two in Springfield, MO, six in St Louis, MO, one in Lincoln, NE, one in
Lawrence, KS, four in Kansas City, two in Omaha, NE, and one in Norman,
OK.
Pickleman’s focuses above all on using the highest
quality product and creating profound and unique flavor profiles people
love. Offering a wide array of all natural products with the freshest
ingredients gives our Toasted Sandwiches, Pizzas, Soups, Salads and
Desserts a quality that sets us apart. Our Delivery and Catering
services allow us to serve large groups, cater events, and provide you
with our superior service at your door.
Doug has plans to expand the Pickleman’s franchise
and share his passion for high quality food with the world. His goal is
to establish and continue to develop his own brand and someday be
successful enough to spend lots of time with two wonderful children,
Jack and Audrey.