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Below is an in-depth analysis and side-by-side comparison of Merle Norman Cosmetics vs Caryl Baker Visage salon including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $39,471 - $180,888 | $220,000 - $270,000 |
Franchise Fee | N/A | $20,000 |
Royalty Fee | 0 | 12% on Services |
Advertising Fee | - | - |
Year Founded | 1931 | 1969 |
Year Franchised | 1989 | 1974 |
Term Of Agreement | Open-ended | Concurrent with the Term of the Lease |
Term Of Agreement | Open-ended | Concurrent with the Term of the Lease |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | Yes/No | -/- |
Inventory | Yes/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Field training classes, field visits, advanced home office training and point-of-sale software training Classroom Training: 40 hours Additional Training: Online training | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | We provide you with many additional services such as: * New products and formulas that we develop and test * Continuous consultation and assistance * Regular supervisory visits to your salon * Continued quality control * Computer data entry * Merchandising and advertising materials * Monthly performance analysis * Ongoing promotions and systems * Continuous updating of product knowledge and training |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media Email marketing | - |
Operations |
Number of employees needed to run franchised unit: 2 Absentee ownership of franchisee is allowed.
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Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Even before she opened her first studio in Santa Monica in 1931, Merle Norman's philosophy of "Try Before You Buy" was being carried out as she offered free samples of her products to neighbors, hoping they'd discover the benefits and return as paying customers. And return they did. Many even opened their own studios and the company now has studios throughout the United States and Canada. Carrying on the Merle Norman tradition, franchisees now offer skin care, from cleansers and toners to sun defense, and a full line of cosmetics.
If you ask our partners why they love being Caryl Baker Visage franchisees, they’ll tell you it’s because they love what they do! If beauty and cosmetics excite you and owning your own business is a dream of yours, we should talk!
Our philosophy is simple: we want to help everyone look and feel their best! Our tools for accomplishing this are personal care services, skin care solutions, and makeup products. We use only quality items, provide the gold- standard in services, and have the best trained consultants on our front lines
-we truly are the Face Experts.
Reviewing this information guide is the first step to helping you decide if Caryl Baker Visage is the opportunity you’ve been looking for. We hope it is!