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Below is an in-depth analysis and side-by-side comparison of Merle Norman Cosmetics vs Beauty Call including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $39,471 - $180,888 | $5,300 - And Up |
Franchise Fee | N/A | $5,300 |
Royalty Fee | 0 | 1800/year |
Advertising Fee | - | 5%-16% |
Year Founded | 1931 | 2006 |
Year Franchised | 1989 | 2006 |
Term Of Agreement | Open-ended | - |
Term Of Agreement | Open-ended | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | Yes/No | -/- |
Inventory | Yes/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Field training classes, field visits, advanced home office training and point-of-sale software training Classroom Training: 40 hours Additional Training: Online training | All new franchisees receive comprehensive training before starting their Beauty Call business and this includes: � Everything you need to know about Beauty Call � Managing your own business � Accounts � Advertising and PR A detailed training and operating manual, which includes the business system and necessary processes and forms, is supplied to each franchisee. The initial training will be followed up with regular communication and support as necessary, as well as the obligatory 3 month catch up. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | On-going promotional support is provided and all franchisees are regularly updated on promotions and advertising organised by head office, both regional and national. Annual get togethers are encouraged for all the artists and franchisees to meet and network |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media Email marketing | - |
Operations |
Number of employees needed to run franchised unit: 2 Absentee ownership of franchisee is allowed.
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Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Even before she opened her first studio in Santa Monica in 1931, Merle Norman's philosophy of "Try Before You Buy" was being carried out as she offered free samples of her products to neighbors, hoping they'd discover the benefits and return as paying customers. And return they did. Many even opened their own studios and the company now has studios throughout the United States and Canada. Carrying on the Merle Norman tradition, franchisees now offer skin care, from cleansers and toners to sun defense, and a full line of cosmetics.