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Below is an in-depth analysis and side-by-side comparison of Merle Norman Cosmetics vs Cherry Blow Dry Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $39,471 - $180,888 | $218,600 - $392,500 |
Franchise Fee | N/A | $39,000 |
Royalty Fee | 0 | 7% |
Advertising Fee | - | 2% |
Year Founded | 1931 | 2012 |
Year Franchised | 1989 | 2013 |
Term Of Agreement | Open-ended | - |
Term Of Agreement | Open-ended | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | We're looking for business-minded entrepreneurs who: *Are passionate and committed to success *Have strong business and management skills *Believe that helping others is rewarding Cherry Blow Dry Bar franchisees are required to have a minimum of $75,000 in liquid assets, and a minimum net worth of $350,000. In addition, having experience in franchising, running a business, or operating a multi-site operation is useful, but not necessary, because of our comprehensive training and ongoing support. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | Yes/No | -/- |
Inventory | Yes/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Field training classes, field visits, advanced home office training and point-of-sale software training Classroom Training: 40 hours Additional Training: Online training | *Blow-dry techniques *Up-selling skills *Retail product knowledge Our Junior Program is second to none. We fast-track junior stylists so that they're working in weeks, not months, ensuring your labor costs are kept to a minimum. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | *Monthly store visits from franchise business representatives *Ongoing feedback regarding store performance and optimization *An arsenal of tools that ensure each store is operating at optimal efficiency *Unique remote access to point-of-sales systems and reporting features, to oversee and advise franchisees |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media Email marketing | - |
Operations |
Number of employees needed to run franchised unit: 2 Absentee ownership of franchisee is allowed.
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Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | Yes |
International Expansion | Yes | - |
Even before she opened her first studio in Santa Monica in 1931, Merle Norman's philosophy of "Try Before You Buy" was being carried out as she offered free samples of her products to neighbors, hoping they'd discover the benefits and return as paying customers. And return they did. Many even opened their own studios and the company now has studios throughout the United States and Canada. Carrying on the Merle Norman tradition, franchisees now offer skin care, from cleansers and toners to sun defense, and a full line of cosmetics.
'The blowout category', is quickly growing into what has become a $40 billion a year global hair salon industry. There is no end in sight for the growth of this industry, and with a sound, proven business model and operational method in place, Cherry Blow Dry Bar offers you a way to get into an exploding industry without having to figure it out on your own.
Cherry Blow Dry Bar is an expanding franchise that provides premium express services including blowouts, hair extensions, makeup services and treatments for a perfectly finished look, all at affordable prices through a unique membership model.
Under new ownership of franchise veterans Fred Vicario and Steve Vicario, the blowout category has been reinvented to meet the growing demand for the best level of hair styling, while also providing a business opportunity to entrepreneurs interested in this booming industry.