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Below is an in-depth analysis and side-by-side comparison of Merle Norman Cosmetics vs Dessange Group North America including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $39,471 - $180,888 | $593,450 - $840,350 |
Franchise Fee | N/A | N/A |
Royalty Fee | 0 | - |
Advertising Fee | - | - |
Year Founded | 1931 | 1954 |
Year Franchised | 1989 | 1962 |
Term Of Agreement | Open-ended | - |
Term Of Agreement | Open-ended | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | Yes/No | -/- |
Inventory | Yes/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Field training classes, field visits, advanced home office training and point-of-sale software training Classroom Training: 40 hours Additional Training: Online training | The training policy, which guarantees the same quality and service across the whole network in France and abroad, was developed in tandem with the network's creation. Each brand has its own advanced training center. The training system has been duplicated abroad by master franchisees. DESSANGE International therefore has several training centers in France, Belgium, Italy, Austria and Lebanon. Each year, DESSANGE and Camille Albane centers train over 4,000 employees. All the hairdressers benefit from several advanced training courses per year, and each season they receive the technical support they need to give trendy haircuts. The courses enable new and experienced employees to learn techniques specific to each brand and perfect their artistic, technical and creative skills. In close collaboration with artistic directors, the centers test and help develop new hair-care products for the group. A precursor in the 1980s, offering classes to train its teams in reception, dialogue and communication in its hair salons, DESSANGE International also offers management and team management courses for its managers. This advanced training system has been duplicated to also train salon beauticians and cosmeticians. In 2011, DESSANGE International announces the launching of DESSANGE Learning Lounge, an online training platform for all DESSANGE employees in France and worldwide. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media Email marketing | - |
Operations |
Number of employees needed to run franchised unit: 2 Absentee ownership of franchisee is allowed.
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Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Even before she opened her first studio in Santa Monica in 1931, Merle Norman's philosophy of "Try Before You Buy" was being carried out as she offered free samples of her products to neighbors, hoping they'd discover the benefits and return as paying customers. And return they did. Many even opened their own studios and the company now has studios throughout the United States and Canada. Carrying on the Merle Norman tradition, franchisees now offer skin care, from cleansers and toners to sun defense, and a full line of cosmetics.