ELDirect Homecare vs Mastercare Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of ELDirect Homecare vs Mastercare including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
ELDirect Homecare Franchise
Mastercare Franchise
Investment $21,900 - $29,700$117,800 - $215,450
Franchise Fee $15,000$28,000 - $37,000
Royalty Fee 5%-
Advertising Fee --
Year Founded 19962012
Year Franchised 20020
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee 10% of current franchise fee-


Business Experience Requirements
 
ELDirect Homecare Franchise
Mastercare Franchise
Experience --

Financing Options
 
ELDirect Homecare Franchise
Mastercare Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
ELDirect Homecare Franchise
Mastercare Franchise
Training - Initial pre-start up training In house administrative training
Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives Accounting Home Care Management Software systems Troubleshooting
Marketing Co-op advertising, Ad slicks, National media, Regional advertising Design support Events e.g. Senior Fairs Mass mailing support Print support Media: Broadcast and Internet Start up and ongoing marketing support
Operations

Number of employees needed to run franchised unit: 2

Absentee ownership of franchise is allowed.

-

Expansion Plans
 
ELDirect Homecare Franchise
Mastercare Franchise
US Expansion YesYes
Canada Expansion No-
International Expansion No-

Company Overviews

About ELDirect Homecare

Leigh and Candra Davis began ELDirect In-Home Senior Care in January of 1996 after watching their families cope with long-term illness and the trials of finding quality in-home care. For more than 10 years they watched their grandmothers deal with Alzheimer's, Parkinson's and cancer and their parents cope with the ever-increasing needs. Seeing first hand the family stress, burnout, financial stress and caregiver needs, ELDirect In-Home Senior Care's services are uniquely created to deal with these issues and keep clients safe, happy and out of nursing homes.

ELDirect In-Home Senior Care offers America's entrepreneurs one of the most creative, low cost opportunities to tap into the exploding ELDerly care market. 10 plus years of family experience, 8 years of business success in a highly competitive market and 5 years of franchise research come together in one franchising opportunity. Aggressive marketing programs coupled with proven client acquisition and retention programs give ELDirect In-Home Senior Care franchise owners the added edge.

ELDirect In-Home Senior Care offers entrepreneurs the ability to choose from hundreds of large, protected territories. Franchise owners also profit from: Multiple service - multiple income streams, low initial franchise fee, low ongoing fees and large profit margins.

About Mastercare

"Mastercare

.Mastercare intends for our franchisees to get the biggest bang for their buck in regards to the territory you are purchasing.
You are opening your franchise to not only help people in your local community, but also to ensure you are able to make a living.
Mastercare Franchise territories will service a population of approximately 75,000 to 250,000 people. For the initial Franchise Fee of $37,000 *, your territory is designed by zip codes, political or geographical boundaries. Your territory is PROTECTED, meaning that Mastercare will not sell another franchise within that defined territory throughout the life of your contract. We will help you evaluate the demographics of the area you are considering for your territory based on the geographic location, population, and isolation, etc.
Mastercare also understands that small, rural towns need just as much Homecare (and Healthcare) support as urban areas. Because of geographical barriers, owning a franchise in a rural area may not allow for as large of a client base. To encourage services in rural and underserved populations, Mastercare offers smaller territories, populations between 10,000 and 74,999 people, at a reduced Rural Franchise Fee of $28,000 *.


Royalties under your Franchise Agreement are among the lowest in the industry. The Mastercare franchise royalty fee structure follows a descending scale based on gross revenues.

The franchise is not a home-based business and must be operated from a commercial office location.