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Updated RecentlyChicken Delight vs Mary Brown's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Chicken Delight vs Mary Brown's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $428,900 - $603,100 | $500,000 - $600,000 |
| Franchise Fee | $20,000 | $25,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 4% | 4% |
| Year Founded | 1952 | 1969 |
| Year Franchised | 1952 | 1969 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | Legal fees (to be determined) | - |
Business Experience Requirements |
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| Experience | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit – a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach |
| Support | Grand opening, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Ad slicks, Regional advertising | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. |
| Operations |
2% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (99% of current franchisees are owner/operators) | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Chicken Delight
When Al Tunick bought some deep fryers from a company that was going out of business, he didn't quite know what to do with them. With the help of some friends, Tunick began experimenting, trying to cook different foods in the fryers. The entrepreneur found his answer in chicken, and in 1952, Chicken Delight was born. The company quickly expanded throughout the United States and first moved into Canada in 1958.
Winnipeg entrepreneur Otto Koch purchased his first Chicken Delight
franchise in 1969. Seeing the potential of the chain in Canada, Koch
built and acquired additional franchise locations and in 1976 bought
Chicken Delight of Canada Ltd.
By providing quality service and cleanliness, the Canadian operation
prospered. This success led to Koch’s acquisition of the U.S. and
International arm - Chicken Delight International Inc. in 1979. For the
first time the total Chicken Delight system was under one roof. Otto
Koch passed away in December 2010 - but that wasn’t the end for Chicken
Delight.
Winnipeg couple Jim and Nadine Cartman became the new owners of Chicken Delight in June 2012.
Under their leadership, Chicken Delight is now undergoing a brand
refresh with focus on renovating existing stores, adding new menu items
and improving customer service.
The Cartmans and their team keep a close
eye on the marketplace and are constantly looking to expand Chicken
Delight through franchising.
Chicken Delight features a menu of fried chicken, pizza and ribs for dine-in, delivery and takeout.
About Mary Brown's
A well established chain of restaurants specializing in chicken with a variety of side dishes. The successful Mary Brown's formula employs a simple but unique cooking system to produce an extensive, high-quality chicken menu.
Mary Brown’s Chicken & Taters has a 50-year history of building successful stores. In that time, we’ve perfected our methodologies and systems. And yet, we’re still innovating. Staying ahead of trends. Employing technology to its fullest. When you become part of the Mary Brown’s family, our time-tested franchising system is there to support you every step of the way.
Our real estate specialists choose a location for you that meets your criteria and ours - taking into account demographics, traffic patterns, visibility and much more. Our construction team manages the build of your Mary Brown’s location from start to finish - from store design to subcontracting to signage and beyond. No detail is overlooked.
Our purchasing team ensures the highest quality products are available chain-wide for all Mary Brown’s menu items, reflecting market conditions and industry trends. Our suppliers are carefully selected for optimal quality, competitive pricing and reliable service. All Franchisees must use Mary Brown’s suppliers to ensure consistent product and service across the country - building and strengthening the Mary Brown’s brand.
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#56 in Canada's Top franchises.