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Below is an in-depth analysis and side-by-side comparison of Dale Carnegie Training vs Adventures in Advertising including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $93,400 - $245,800 | $35,000 |
Franchise Fee | $20,000 - $65,000 | $30,000 |
Royalty Fee | 4.5% -12% | 6-8% |
Advertising Fee | 3% | - |
Year Founded | 1912 | 1980 |
Year Franchised | 1999 | 1994 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | $10K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | Yes/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | Classroom Training: 52 hours | - |
Support | Newsletter Meetings/Conventions Grand Opening Online Support Field Operations | - |
Marketing | Ad Templates Social media SEO Website development Email marketing | - |
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 2 - 10
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
Dan Carlson started Adventures in Advertising in 1982 in Seattle. The company acted as an independent distributor of logo merchandise, but soon moved into the design and consulting side of the promotional products business. Adventures in Advertising franchisees work with organizations and corporations, helping them put together marketing programs involving promotional items such as T-shirts, mouse pads and pens bearing their logos. Franchisees can run the business out of their homes, in an office or as an add-on to another business.