Cookies By Design/Cookie Bouquet vs Sprinkles Cupcakes Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Cookies By Design/Cookie Bouquet vs Sprinkles Cupcakes including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$90,000 - $180,000 | $576,000 - $1,075,000 |
Franchise Fee |
$25,000 | N/A |
Royalty Fee |
6% | - |
Advertising Fee |
- | - |
Year Founded |
1983 | 2012 |
Year Franchised |
1987 | 2020 |
Term Of Agreement |
5 years | - |
Term Of Agreement |
5 years | - |
Renewal Fee |
25% of initial fee | - |
Business Experience Requirements |
Experience |
General business experience Marketing skills | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | -/- |
Start-up Costs |
No/No | -/- |
Equipment |
No/No | -/- |
Inventory |
No/No | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
- | - |
Support |
Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations | - |
Marketing |
Ad slicks, National media | - |
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
No | - |
International Expansion |
No | Yes |
Company Overviews
About Cookies By Design/Cookie Bouquet
When she lost her job, single mother Gwen Willhite had to figure out what to do next. Combining two traditional gifts'flowers and sweets'Willhite developed a new business: Cookies by Design/Cookie Bouquet. Each bouquet was arranged with custom-molded, hand-decorated sugar and cinnamon brown sugar cookies in baskets for all holidays and occasions. The company, which Willhite started in her home, soon grew into a chain of shops that began franchising in 1987. Within 10 years, Cookies by Design/Cookie Bouquet had grown to more than 175 shops in 115 cities across the United States.
Cookies
by Design offers a low entry cost and scalable confectionery bakery
franchise featuring custom hand decorated cookie bouquets, gourmet
cookies, cupcakes and confectionery treats.
For
over 30 years, Cookies by Design has been delighting people across the
US with a unique and delicious gifting
alternative to flowers.Our ability to create custom cookie bouquet
designs with a personalized message as well as provide local hand
delivery set us apart. Our customers are thrilled with
Cookies by
Design’s
ease of service and creativity that delivers their gift with a personal
touch. We love being a part of people celebrations, special occasions
and life events.
From
start to finish our cookie bouquets are all hand crafted using our
sugar cookie dough, cinnamon brown sugar
dough recipes and signature icing creating an unforgettable, tasty work
of art. With over 300 unique cookie cutter shapes and thousands of
design options Cookies by Design’s potential to
deliver gift items that are unique, special & memorable are
limitless.
Cookies
by Design has incorporated the business of gifting with the love of
baked goods into one successful
franchise. Combining the local bakery retail shop offering personalized
gifts and local hand delivery with the cookiesbydesign.com online
ordering site, gives each location has a national selling
reach with a neighborhood delivery touch.
About Sprinkles Cupcakes
Sprinkles
opened “the world’s first cupcake bakery” in Beverly Hills, as reported
by the Food Network, and is credited by the Los Angeles Times as “the
progenitor of the haute cupcake craze.” Founded by Candace Nelson, judge
on Food Network’s hit show “Cupcake Wars,” and husband Charles,
Sprinkles has inspired long lines of devoted Hollywood stars and serious
epicureans alike. From Tom Cruise to Oprah Winfrey, Blake Lively to
Ryan Seacrest, celebrities are abuzz about Sprinkles!
Baked
fresh in small batches throughout the day, Sprinkles Cupcakes are
handcrafted from the finest ingredients and contain no preservatives,
trans fats or artificial flavors. Sprinkles has locations nationwide, a
traveling Sprinklesmobile - the world’s first cupcake truck, and sells
its cupcake mixes at over 250 Williams-Sonoma stores throughout the US
and Canada.
In
2012, Sprinkles debuted the world’s first Cupcake ATM and continued its
foray into classic American desserts with the launch of Sprinkles Ice
Cream & Cookies.
“The Sprinkles Baking Book” hit the New York Times
Best Sellers list in October, 2016.
The total investment necessary to begin operation of a Production
Bakery is $781,000 to $1,075,000. This includes $40,000 to $43,250 that
must be paid to the franchisor or affiliate.
The total investment
necessary to begin operation of a Pantry Bakery is $576,000 to $895,000.
This includes $40,000 to $43,250 that must be paid to the franchisor or
affiliate. The franchisor and you may choose to sign a Development
Rights Agreement under which you will develop a number of Sprinkles
Cupcakes Bakeries. The franchisor expects the Development Rights
Agreement to cover between 2 and 10 Sprinkles Cupcakes Bakeries.
The
total investment necessary to begin operation under a Development Rights
Agreement is $40,500 to $202,500. This includes $40,000 to $200,000
that must be paid to the franchisor or affiliate.