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Below is an in-depth analysis and side-by-side comparison of Comfort Keepers vs Home Care Assistance including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $157,500 - $245,000 | $86,000 - $245,250 |
Franchise Fee | $50,000 | $55,000 |
Royalty Fee | 3-5% | 5% |
Advertising Fee | - | - |
Year Founded | 1998 | 2003 |
Year Franchised | 1999 | 2004 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | 10% of franchise fee |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | Finance, marketing, operational training available monthly | On-The-Job Training: 20 hours Classroom Training: 40 hours Additional Training: At franchisee's location yearly, 2-3 days; Online training & conferences |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
Operations | Franchise can be started from home. International franchisees required to buy multiple units/master licenses; 5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2. Absentee ownership of franchise is NOT allowed. | Absentee Ownership Allowed Number of Employees Required to Run: 1 - 4 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |