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Below is an in-depth analysis and side-by-side comparison of Comfort Keepers vs Amada Senior Care including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $157,500 - $245,000 | $82,150 - $275,500 |
Franchise Fee | $50,000 | $42,000 - $48,000 |
Royalty Fee | 3-5% | 5% |
Advertising Fee | - | 1% |
Year Founded | 1998 | 2007 |
Year Franchised | 1999 | 2012 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Owning an Amada Senior Care business requires an investment with two major components - human and financial. Above all, we're looking for good human beings - compassionate and motivated individuals with a drive to help and a drive to become effective business leaders. We can train you in nearly everything else, but nothing can compensate for lack of desire and heart. We look for franchisees who are: *Compassionate/Charitable *Competitively driven to be the best *Urgency in all things *Farmer/Entrepreneur mentality *Confidently Humble |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | Finance, marketing, operational training available monthly | On-The-Job Training: 48 hours Classroom Training: 46 hours |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates Social media Website development Email marketing |
Operations | Franchise can be started from home. International franchisees required to buy multiple units/master licenses; 5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2. Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
The demand for services in the senior care industry continues to increase every year. More than 10,000 people turn 65 every day and by the end of 2012, the senior population in America will reach nearly 49 million. By 2025, it will grow to nearly 72 million.
True Caring is Exploring All Care Options
There's only one way to say this: Amada is different. Over the last 7 years we have built a business model insisting that seniors and their families explore all of their care options. Amada is one of the only senior care companies in North America that provides in-home non-medical care as well as assisted living placement consulting services. Today, Amada is one of the fastest growing senior care companies in California.