|
Below is an in-depth analysis and side-by-side comparison of BD's Mongolian Barbeque vs Simply Asia including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
Investment | $881,000 - $2,276,500 | $481,000 |
Franchise Fee | $45,000 | $68,400 |
Royalty Fee | 5% | - |
Advertising Fee | - | - |
Year Founded | 1992 | 1993 |
Year Franchised | 1996 | 1993 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 50% of fee at time of renewal | - |
Business Experience Requirements |
||
Experience | - | |
Financing Options |
||
In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
||
Training | Company certified training restaurant | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
Franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 75 - 100
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
||
US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | No |
The people of Thailand are known to be very hard-working, but they
are also known for their warm smiles and the belief that hard work
should be balanced with fun. At Simply Asia we place great importance on
this balanced way of life, aiming not only to bring quality and
authenticity to everything we do, but to have fun while doing it. In
this way we strive to serve food which reflects the warmth, balance and
generosity of Thai culture.
Because we are a Thai-run business, we also believe that by employing
authentic Thai chefs in our kitchens equipped with expert training and
the freshest ingredients available, we can ensure that every dish on our
menu is authentically Thai as the chef who made it.
Since opening our first store in October 2003 at Heritage Square,
Cape Town, our philosophy has remained the same: to combine fresh and
nutritious food in a sleek yet simple setting with helpful, friendly
service whilst offering good value of money.
We are currently the leading role player in the Thai restaurant
industry in South Africa, and aim to rapidly develop consumer brand
awareness and increase our customer base. And with more than 30 stores
throughout the Western Cape, Gauteng and Kwa-Zulu Natal regions, our
growing national presence and award-winning cuisine, it’s no wonder
we’re South Africa’s favorite Thai food restaurant chain.