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Below is an in-depth analysis and side-by-side comparison of BD's Mongolian Barbeque vs KEO Asian Cuisine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $881,000 - $2,276,500 | $221,500 - $425,000 |
Franchise Fee | $45,000 | $25,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | - |
Year Founded | 1992 | 2007 |
Year Franchised | 1996 | 2009 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | 50% of fee at time of renewal | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Company certified training restaurant | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
Franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 75 - 100
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Keo Restaurant fuses traditional wok cooking with an ultramodern ambiance characteristic of only the most fashionable New York City restaurants. Thus, you can bring the classiest upscale scene to your local area. Never before has there been a place that takes traditional Asian recipes that before were only found in little-known "mom and pop" Thai eateries and transfers them to a clean, modern environment. Keo resonates a feeling of sophistication and style that envelop all the senses. You can touch the smooth limestone bar and grainy texture of the menus, taste the amazingly flavorful Asian food, and see the clean lines of design in the furnishings. The Keo Restaurant awards its patrons a place to awaken all of their senses. The Asian population is the fastest growing racial/ethnic group in the United States. As that segment of our population grows, so will the demand for south east Asian flavors. In addition to the multicultural influence on Asian cuisine, today's savvy palates demand more choices made from fresh ingredients at reasonable prices. Technomic top 500 for 2008 show the asian segment leading the growth at a rate of 9.3%. Again In 2009 the Asian subsegment was the only full service restaurant category to show growth. Be a part of the growth and join the KEO team.