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Below is an in-depth analysis and side-by-side comparison of BD's Mongolian Barbeque vs Shula's 347 Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $881,000 - $2,276,500 | $1,126,600 - $3,037,500 |
| Franchise Fee | $45,000 | $150,000 - $175,000 |
| Royalty Fee | 5% | 10% |
| Advertising Fee | - | Not less than $30,000 |
| Year Founded | 1992 | - |
| Year Franchised | 1996 | - |
| Term Of Agreement | 10 years | 10 years +10+10 |
| Term Of Agreement | 10 years | 10 years +10+10 |
| Renewal Fee | 50% of fee at time of renewal | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Company certified training restaurant | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations | - |
| Marketing | Co-op advertising, Ad slicks, National media | - |
| Operations |
Franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 75 - 100
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
TOP TEN REASONS FOR A SHULA'S FRANCHISE #1 Shula's Brand #2 Shula's Product #3 Shula's Knowledge / Expertise #4 Shula's Support #5 Shula's Success #6 Shula's Leadership #7 Shula's Integrity #8 Shula's Marketing #9 Shula's Business Flexibility #10 Shula's Cost Effective Design and Rehab