TCBY vs FreshBerry Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of TCBY vs FreshBerry including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
TCBY Franchise
FreshBerry Franchise
Investment $330,000 - $435,000$170,750 - $392,200
Franchise Fee $35,000$25,000
Royalty Fee 6%6%
Advertising Fee 2%-
Year Founded 19812007
Year Franchised 19822007
Term Of Agreement 10 years20 years
Term Of Agreement 10 years20 years
Renewal Fee --


Business Experience Requirements
 
TCBY Franchise
FreshBerry Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• FreshBerry actively searches for candidates with a strong background in business management.

    Financing Options
     
    TCBY Franchise
    FreshBerry Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    TCBY Franchise
    FreshBerry Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluationsThe FreshBerry franchising system is a step-by-step method for developing your own business. Whether you are a beginning developer or a seasoned restaurateur the support system will hold your hand from the beginning of site selection, through architecture and construction phases, to management training and Grand Opening. During each phase of the opening process the FreshBerry corporate staff assists you with each task's successful completion. You have daily contact with corporate through email support and phone support. The FreshBerry Management Training program is a twelve day comprehensive management course, covering every aspect of ownership and management. Ongoing support focuses on communication with daily email communications from operations and marketing at the corporate headquarters, and 7 day a week phone support. FreshBerry Franchise System hosts an annual Marketing Conference and annual Franchisee Convention. The FreshBerry Franchise System philosophy views their franchisees as their customers--exceeding their expectations is a daily goal. By focusing on communication and committing to excellence FreshBerry Franchise System dedicates themselves to the success of their franchisees.
    Marketing Ad slicks, National media, Regional advertisingFreshBerry will have available for the franchisees a complete Grand Opening and on going Local Store Marketing program.
    Operations International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    		-

    Expansion Plans
     
    TCBY Franchise
    FreshBerry Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About TCBY

    TCBY Enterprises Inc. was founded in 1981 by Frank Hickingbotham. Hickingbotham got the idea after he tried frozen yogurt for the first time, exclaiming, 'This can't be yogurt!' The initials of that outburst became the name of the company. Now renamed to stand for 'The Country's Best Yogurt,' TCBY has locations across the United States and in more than 60 countries. In 2000 TCBY merged with Capricorn Investors, the principal shareholder of Mrs. Fields' Holdings Inc. The merger allows TCBY to partner with Mrs. Fields' Original Cookies and other members of the Mrs. Fields family, including Pretzel Time and the Great American Cookie Co. Based in Little Rock, Arkansas, TCBY offers franchise units in both traditional and nontraditional locations. It has co-branding relationships with Subway, Blimpie's and Taco Bell.
     
    TCBY is the original and most well-known frozen yogurt brand, leading the market in nutrition, taste and product quality. Serving communities nationwide for 40 years, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has over 250 franchise locations worldwide, offers an extensive product line, with most yogurt flavors in varieties that are low in fat, nonfat, or no sugar added. TCBY launched its unique frozen yogurt classification "Super FroYo" in 2011, which is still the most nutritious frozen yogurt product available in the market, as well as was the first brand to market Greek Frozen Yogurt. Also based in Broomfield, Colorado, TCBYhas been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas.

    About FreshBerry

    The franchise system includes: A. Owning and operating an assigned FreshBerry, use of the brand name, trademarks, recipes, operational systems and methods, and decor. Additionally, you will receive support in these specific areas: * Facility planning on site location and architectural design * Specifications for fixtures, equipment, and leasehold improvements * Assistance in site selection and lease negotiation * Corporate training for Owner/Operator and Director of Operations/General Managers * Kitchen/ Back of the House Workflow design * Ongoing support from members of the Training and Operations Team * Ongoing updates for increasing profitability * Products with high industry demand * Efficiency in all systems * Favorable national contracts with suppliers of goods and services * Operating manuals, policies, procedures, and business management systems