TCBY vs Morrone's Treat Centers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of TCBY vs Morrone's Treat Centers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
TCBY Franchise
Morrone's Treat Centers Franchise
Investment $330,000 - $435,000$75,000 - $150,000
Franchise Fee $35,000$20,000
Royalty Fee 6%5%
Advertising Fee 2%0%
Year Founded 19811925
Year Franchised 19822002
Term Of Agreement 10 years10 Years
Term Of Agreement 10 years10 Years
Renewal Fee --


Business Experience Requirements

 
TCBY Franchise
Morrone's Treat Centers Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • -

    Financing Options

     
    TCBY Franchise
    Morrone's Treat Centers Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    TCBY Franchise
    Morrone's Treat Centers Franchise
    Training -Location 40 Hours
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluationsCentral Data Processing

    Field Operation Evaluation

    Field Training

    Initial Store Opening

    Inventory Control

    800 Telephone Hotline

    Marketing Ad slicks, National media, Regional advertising-
    Operations International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    Average Number of Employees: 2 Full-time, 6 Part-time

    Passive Ownership: Allowed, But Discouraged


    Expansion Plans

     
    TCBY Franchise
    Morrone's Treat Centers Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About TCBY

    TCBY Enterprises Inc. was founded in 1981 by Frank Hickingbotham. Hickingbotham got the idea after he tried frozen yogurt for the first time, exclaiming, 'This can't be yogurt!' The initials of that outburst became the name of the company. Now renamed to stand for 'The Country's Best Yogurt,' TCBY has locations across the United States and in more than 60 countries. In 2000 TCBY merged with Capricorn Investors, the principal shareholder of Mrs. Fields' Holdings Inc. The merger allows TCBY to partner with Mrs. Fields' Original Cookies and other members of the Mrs. Fields family, including Pretzel Time and the Great American Cookie Co. Based in Little Rock, Arkansas, TCBY offers franchise units in both traditional and nontraditional locations. It has co-branding relationships with Subway, Blimpie's and Taco Bell.
     
    TCBY is the original and most well-known frozen yogurt brand, leading the market in nutrition, taste and product quality. Serving communities nationwide for 40 years, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has over 250 franchise locations worldwide, offers an extensive product line, with most yogurt flavors in varieties that are low in fat, nonfat, or no sugar added. TCBY launched its unique frozen yogurt classification "Super FroYo" in 2011, which is still the most nutritious frozen yogurt product available in the market, as well as was the first brand to market Greek Frozen Yogurt. Also based in Broomfield, Colorado, TCBYhas been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas.

    About Morrone's Treat Centers

    Retail outlets selling Italian Ices and a special blend of homemade ice cream made right on the premises. Also offering walk-in, year- round operations.