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Updated RecentlyTCBY vs Morrone's Treat Centers Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of TCBY vs Morrone's Treat Centers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $330,000 - $435,000 | $75,000 - $150,000 |
| Franchise Fee | $35,000 | $20,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 2% | 0% |
| Year Founded | 1981 | 1925 |
| Year Franchised | 1982 | 2002 |
| Term Of Agreement | 10 years | 10 Years |
| Term Of Agreement | 10 years | 10 Years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Location 40 Hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Central Data Processing Field Operation Evaluation Field Training Initial Store Opening Inventory Control 800 Telephone Hotline |
| Marketing | Ad slicks, National media, Regional advertising | - |
| Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | Average Number of Employees: 2 Full-time, 6 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About TCBY
TCBY Enterprises Inc. was founded in 1981 by Frank Hickingbotham. Hickingbotham got the idea after he tried frozen yogurt for the first time, exclaiming, 'This can't be yogurt!' The initials of that outburst became the name of the company. Now renamed to stand for 'The Country's Best Yogurt,' TCBY has locations across the United States and in more than 60 countries. In 2000 TCBY merged with Capricorn Investors, the principal shareholder of Mrs. Fields' Holdings Inc. The merger allows TCBY to partner with Mrs. Fields' Original Cookies and other members of the Mrs. Fields family, including Pretzel Time and the Great American Cookie Co. Based in Little Rock, Arkansas, TCBY offers franchise units in both traditional and nontraditional locations. It has co-branding relationships with Subway, Blimpie's and Taco Bell.
TCBY is the original and most well-known frozen yogurt brand, leading
the market in nutrition, taste and product quality. Serving communities
nationwide for 40 years, TCBY is a successful model that has fueled the
growth of a thriving industry. TCBY, which currently has over 250
franchise locations worldwide, offers an extensive product line, with
most yogurt flavors in varieties that are low in fat, nonfat, or no
sugar added. TCBY launched its unique frozen yogurt classification
"Super FroYo" in 2011, which is still the most nutritious frozen yogurt
product available in the market, as well as was the first brand to
market Greek Frozen Yogurt. Also based in Broomfield, Colorado, TCBYhas been a frozen yogurt innovator from the day its first shop opened in
Little Rock, Arkansas.
About Morrone's Treat Centers
Retail outlets selling Italian Ices and a special blend of homemade ice cream made right on the premises. Also offering walk-in, year- round operations.