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Updated RecentlyTCBY vs Herrell's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of TCBY vs Herrell's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $330,000 - $435,000 | $251,000 - $367,000 |
| Franchise Fee | $35,000 | $40,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 2% | - |
| Year Founded | 1981 | 1973 |
| Year Franchised | 1982 | 1980 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | What we expect from a franchisee * A belief in the Herrell's Ice Cream product and system * Owner operation and interest in their community * Respect for employees * Franchisor respect and communication * Customer service that exceeds the norm (win that customer back every time they come into your store) * Cleanliness and neatness * Desire to succeed in one's own business |
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Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | During your training you will receive detailed instructions as well as hands-on experience making our award-winning ice cream, including thorough familiarization with all equipment. |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Since the proof of the ice cream is in the eating, Herrell's Ice Cream will provide you with our absolutely best tasting, richest and creamiest ice cream recipes which have been perfected applying years of experience. How and where to order your inventory of perishable ingredients and supplies is crucial. During your pre-opening days in preparation for your opening, our staff will assist you in contacting various suppliers and in placing your initial orders. Once you are in operation, a member of the franchise staff will visit you on a regular basis. Areas such as ice cream making, daily operations, expense analysis, staff evaluation and promotional ideas can be discussed. The Herrell's Ice Cream and Herrell's Development staff is very supportive and is always only a phone call or e-mail away. |
| Marketing | Ad slicks, National media, Regional advertising | - |
| Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About TCBY
TCBY Enterprises Inc. was founded in 1981 by Frank Hickingbotham. Hickingbotham got the idea after he tried frozen yogurt for the first time, exclaiming, 'This can't be yogurt!' The initials of that outburst became the name of the company. Now renamed to stand for 'The Country's Best Yogurt,' TCBY has locations across the United States and in more than 60 countries. In 2000 TCBY merged with Capricorn Investors, the principal shareholder of Mrs. Fields' Holdings Inc. The merger allows TCBY to partner with Mrs. Fields' Original Cookies and other members of the Mrs. Fields family, including Pretzel Time and the Great American Cookie Co. Based in Little Rock, Arkansas, TCBY offers franchise units in both traditional and nontraditional locations. It has co-branding relationships with Subway, Blimpie's and Taco Bell.
TCBY is the original and most well-known frozen yogurt brand, leading
the market in nutrition, taste and product quality. Serving communities
nationwide for 40 years, TCBY is a successful model that has fueled the
growth of a thriving industry. TCBY, which currently has over 250
franchise locations worldwide, offers an extensive product line, with
most yogurt flavors in varieties that are low in fat, nonfat, or no
sugar added. TCBY launched its unique frozen yogurt classification
"Super FroYo" in 2011, which is still the most nutritious frozen yogurt
product available in the market, as well as was the first brand to
market Greek Frozen Yogurt. Also based in Broomfield, Colorado, TCBYhas been a frozen yogurt innovator from the day its first shop opened in
Little Rock, Arkansas.
About Herrell's
Herrell's Ice Cream offers a unique concept. Sure, these days everyone has gourmet ice cream, but at Herrell's we know the best ice cream is handmade on the premises ice cream.
Our product is fresh, rich and delicious, using only the finest ingredients to ensure a perfectly flavored ice cream.
The Smoosh-in, a Herrell's innovation, tantalizes its customers by allowing them to select their favorite flavor of ice cream and Smoosh-in, a variety of candies, nuts and cookies and top it with our award-winning hot fudge creating an infinite number of unique special flavor
experiences.
Herrell's Ice Cream has gained a well-deserved reputation for excellence.
We are the original and are still the best!
As the owner of a Herrell's Ice Cream franchise, you will be backed by this excellent reputation.
The success of Herrell's Ice Cream has resulted in many industry copycats, but the ice cream quality has never been matched. Dedicated to creativity and the pursuit of
excellence, Herrell's Ice Cream continues to be at the top of distinctive taste and customer loyalty.
As a Herrell's Ice Cream franchise owner, you too will benefit from the realization of a dream come true.
Since 1973, the Herrell's name has been synonymous with premium,
gourmet ice cream made right in-house from the finest ingredients. At
our flagship ice cream shop in Northampton, Massachusetts - in the heart of the Pioneer Valley - we
still slow-churn our ice cream with care. And over the years, we've
added many more frozen desserts and baked goods to tempt every taste!