TCBY vs Vitality Bowls Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of TCBY vs Vitality Bowls including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$330,000 - $435,000 | $170,100 - $604,000 |
Franchise Fee |
$35,000 | $39,500 |
Royalty Fee |
6% | 6% |
Advertising Fee |
2% | 1.5% |
Year Founded |
1981 | 2011 |
Year Franchised |
1982 | 2014 |
Term Of Agreement |
10 years | 7 years |
Term Of Agreement |
10 years | 7 years |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
Industry experience General business experience Marketing skills | Franchisee Profile
*Passionate about VITALITY BOWLS
*Passionate about healthy food and a healthy lifestyle
*Local market knowledge
*Minimum $30-60K liquid assets per store and total of $200k+ (May include lending)
*Single store and multi unit development opportunities available, depending on your market
*Retail or restaurant operations experience is helpful |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | -/- |
Start-up Costs |
No/Yes | -/- |
Equipment |
No/Yes | -/- |
Inventory |
No/Yes | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
- | VITALITY BOWLS operates training units in Walnut Creek, CA. We will do our best to schedule your training in an area that is convenient for you. Training will also take place at your location before and/or after you open.
Our training program teaches you the day-to-day operation of your VITALITY BOWLS unit. VITALITY BOWLS requires that the franchisee, an operating partner, or a general manager, designated by the franchisee, attend our full-time, training program. This program will teach you how to fully operate your VITALITY BOWLS unit from the ground up. We will not let you open until we are satisfied we have provided you with sufficient training to be successful.
|
Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | After signing your franchise agreement, we are available for continuous, direct support. You can count on us for operational input and best practices information. In addition, we will visit you regularly to ensure you are maximizing the potential of your business and we are helping you in every way we can.
On a continuing basis, we will drive the brand and support your efforts in marketing, real estate and development, supply chain, and IT. Should you have questions or need help with issues in these areas, you can call us. |
Marketing |
Ad slicks, National media, Regional advertising | - |
Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
No | - |
International Expansion |
Yes | - |
Company Overviews
About TCBY
TCBY Enterprises Inc. was founded in 1981 by Frank Hickingbotham. Hickingbotham got the idea after he tried frozen yogurt for the first time, exclaiming, 'This can't be yogurt!' The initials of that outburst became the name of the company. Now renamed to stand for 'The Country's Best Yogurt,' TCBY has locations across the United States and in more than 60 countries. In 2000 TCBY merged with Capricorn Investors, the principal shareholder of Mrs. Fields' Holdings Inc. The merger allows TCBY to partner with Mrs. Fields' Original Cookies and other members of the Mrs. Fields family, including Pretzel Time and the Great American Cookie Co. Based in Little Rock, Arkansas, TCBY offers franchise units in both traditional and nontraditional locations. It has co-branding relationships with Subway, Blimpie's and Taco Bell.
TCBY is the original and most well-known frozen yogurt brand, leading
the market in nutrition, taste and product quality. Serving communities
nationwide for 40 years, TCBY is a successful model that has fueled the
growth of a thriving industry. TCBY, which currently has over 250
franchise locations worldwide, offers an extensive product line, with
most yogurt flavors in varieties that are low in fat, nonfat, or no
sugar added. TCBY launched its unique frozen yogurt classification
"Super FroYo" in 2011, which is still the most nutritious frozen yogurt
product available in the market, as well as was the first brand to
market Greek Frozen Yogurt. Also based in Broomfield, Colorado, TCBYhas been a frozen yogurt innovator from the day its first shop opened in
Little Rock, Arkansas.
About Vitality Bowls
Roy and Tara Gilad, a pair of successful business owners, founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood cafe concept together as a result of discovering their daughter's severe food allergies and wanting to find healthy food alternatives. Since franchising began in 2014, the brand has seen significant growth with nearly 40 cafes open and in development. Today, Vitality Bowls is redefining the fast casual healthy food restaurant sector every day at each of its locations across the country. Tailored to owners and operators that place value in the nation's nutritious food movement, the franchise model provides structure and scalability. Many of the current franchisees began as loyal customers who wanted to be a part of the future of food chains. Franchisees can open up to three stores in a protected territory.
If you are passionate about a healthy lifestyle and want operate a thriving business, VITALITY BOWLS might be the right choice for you. We look for someone with an entrepreneurial spirit who takes a hands-on approach to managing their business in addition to supporting their local community. If you are ready for an exciting new experience, owning a VITALITY BOWLS franchise may be in your future.
Vitality Bowls area developers acquire the right to develop multiple
Vitality Bowls Restaurants in a designated development area. The
development fee is $39,500 for the first Restaurant to be developed
under the Area Development Agreement, plus $29,500 for the second
Restaurant, and $20,000 for each subsequent Restaurant to be developed
under the Area Development Agreement. To develop five outlets as an Area
Developer, the development fees would total $129,000. The total
investment necessary to begin operation of a Vitality Bowls area
developer business will depend on the number of Vitality Bowls
Restaurants to be opened. A minimum of three outlets must be developed
according to the Area Development Agreement.
The estimated total investment necessary to begin operations for a
Vitality Bowls Restaurant ranges from $170,100 and $604,000. This
includes between $20,000 and $39,500 that must be paid to the franchisor
or its affiliates.
#185 in Franchise 500 for 2021. Not in Franchise 500 for 2020.