TCBY vs di'lishi frozen yogurt bar Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of TCBY vs di'lishi frozen yogurt bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$330,000 - $435,000 | $285,700 - $512,500 |
Franchise Fee |
$35,000 | $25,000 |
Royalty Fee |
6% | 4% |
Advertising Fee |
2% | 4% |
Year Founded |
1981 | 2011 |
Year Franchised |
1982 | 2011 |
Term Of Agreement |
10 years | - |
Term Of Agreement |
10 years | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
Industry experience General business experience Marketing skills | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | -/- |
Start-up Costs |
No/Yes | -/- |
Equipment |
No/Yes | -/- |
Inventory |
No/Yes | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
- | On-The-Job Training: 1 week (approximately)
Classroom Training: 1 week (approximately)
|
Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
|
Marketing |
Ad slicks, National media, Regional advertising | Ad Templates |
Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | Absentee Ownership Allowed |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
No | - |
International Expansion |
Yes | - |
Company Overviews
About TCBY
TCBY Enterprises Inc. was founded in 1981 by Frank Hickingbotham. Hickingbotham got the idea after he tried frozen yogurt for the first time, exclaiming, 'This can't be yogurt!' The initials of that outburst became the name of the company. Now renamed to stand for 'The Country's Best Yogurt,' TCBY has locations across the United States and in more than 60 countries. In 2000 TCBY merged with Capricorn Investors, the principal shareholder of Mrs. Fields' Holdings Inc. The merger allows TCBY to partner with Mrs. Fields' Original Cookies and other members of the Mrs. Fields family, including Pretzel Time and the Great American Cookie Co. Based in Little Rock, Arkansas, TCBY offers franchise units in both traditional and nontraditional locations. It has co-branding relationships with Subway, Blimpie's and Taco Bell.
TCBY is the original and most well-known frozen yogurt brand, leading
the market in nutrition, taste and product quality. Serving communities
nationwide for 40 years, TCBY is a successful model that has fueled the
growth of a thriving industry. TCBY, which currently has over 250
franchise locations worldwide, offers an extensive product line, with
most yogurt flavors in varieties that are low in fat, nonfat, or no
sugar added. TCBY launched its unique frozen yogurt classification
"Super FroYo" in 2011, which is still the most nutritious frozen yogurt
product available in the market, as well as was the first brand to
market Greek Frozen Yogurt. Also based in Broomfield, Colorado, TCBYhas been a frozen yogurt innovator from the day its first shop opened in
Little Rock, Arkansas.
About di'lishi frozen yogurt bar
di’lishi is the creation of Marlo Francis from Asheboro, NC. Her first experience with frozen yogurt came after her son told her about discovering the self-serve concept in a neighboring state when he left for college - and he was eager for her to try it when she planned her next visit. Before that could happen, though, Marlo happened upon a bar for herself, while travelling to a larger city near her hometown. After several repeat visits - including eventually traveling to see her son and trying the yogurt bar in his college town, it didn’t take long before she began dreaming about opening a shop of her own - one that reflected her unique interpretation of the concept. She wanted to create an environment that invited people to come in and stay awhile. She wanted to serve the finest yogurt and toppings that she could find, as well as a way to regularly contribute to the community around her.
After all of her hard work, the result was di’lishi! She built her model on what have become the three foundational pillars of the company: - good for the body
- good for the environment
- good for the community.
With these pillars firmly in place, di’lishi has been a success from the start! Fortifying these three pivotal pillars has made di’lishi, what Marlo calls, “fro-yo recession-proof” - meaning it’s built to stand the test of time, instead of being just another quick cookie cutter following a trend. We, at di’lishi, are firm believers in our product and concept - and we are committed to helping you make your store profitable today and in the future.
Veteran Incentives $5,000 off franchise fee