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Below is an in-depth analysis and side-by-side comparison of Krystal Restaurants vs Coney Beach including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $900,000 - $1,300,000 | $279,000 - $493,000 |
Franchise Fee | $32,500 | $25,000 |
Royalty Fee | 4.5% | 6% |
Advertising Fee | - | - |
Year Founded | 1932 | 2006 |
Year Franchised | 1990 | 2007 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | $8.1K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 94% of all franchisees own more than one unit Number of employees needed to run franchised unit: 30 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga-based company currently has more than 450 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. Nearly everyone in the region has a Krystal memory. The Krystal brand, and the great food, service, value and setting which it represents, has taken a prominent place in the South's cultural landscape.
NO LONGER FRANCHISING
Coney Beach is a retro, shoreline enlivened, gourmet wiener and ground sirloin sandwich eatery and the third quick easygoing idea from Beautiful Brands International. In cludes all meat normal packaging wieners, gourmet Black Angus ground sirloin sandwiches, and clean hotdogs. Crisp buns, stacked fries, stew, and every one of the trimmings complement the menu to make an assortment of coneys and burgers. Adjusting the choices is a super cold drink bar with antiquated packaged soft drinks and exceptional lagers from the area and additionally great frozen yogurt buoys and shakes.
"There's most likely the market is ready for a gourmet sausage and burger eatery," said Beautiful Brands organizer, president and CEO David Rutkauskas. "Franchisees and territory designers see the fantastic open door in this inexorably solid class."
Indeed, even before Coney Beach appeared, Rutkauskas had marked the eatery's initial two franchisees with advancement starting in Tulsa and Jackson, Miss., with other target zones of St. Louis; Kansas City, Kan.; Dallas; Houston; Oklahoma City; Birmingham, Ala.; Atlanta; Little Rock, Ark.; Omaha, Neb.; and Chicago.